Have you been excited about what’s going on in the world of augmented reality startups? Are you the founder of an augmented reality startup, trying to reach new heights of success?
Today, with the advances in developing AR technology, it’s never been easier for the AR industry to create interactive digital AR experiences for users. You could be the next big success story – just look at the success of AR companies like Niantic and 8i! As any experienced founder knows, creating and refining a pitch deck is key to acquiring investors and launching your new business. To help you get inspired and jumpstart your process, we’ve taken a deep dive into seven pitch decks from some of today’s best AR companies.
So if you’re ready to understand how best-in-class AR companies have first gotten started and then presented their ideas to potential investors – stay with us as we explore these best-in-class augmented reality pitch decks!
What is Augmented Reality (AR) and How the Augmented Reality Industry Has Revolutionized the World
Augmented reality has revolutionized the way we interact with our environments and experiences. By using an AR device like AR glasses or AR apps to overlay a digital layer over physical objects and scenes, augmented reality (AR) technology has opened up many exciting opportunities within the entertainment industry and beyond. A few of the most popular augmented reality companies have created incredible immersive environments that have transformed games, education, communication, and travel. Considering the potential of AR technology, it’s no surprise that it is expanding into more industries such as fashion, healthcare, retail, and hospitality. Whether it’s social media filters for selfies or a 3D architectural walk-through for homebuyers – AR provides unprecedented access to a virtual world. With this continually developing technology becoming an ever-growing presence in our lives, one can only imagine what new possibilities and AR features will soon become available to us!
What is Augmented Reality Technology?
Augmented reality technology is a combination of various technologies and software, including 3D graphics, computer vision, GPS/location-based services, machine learning algorithms, and more. Using computer vision, augmented reality helps create enhanced digital images that can be seen in the real world through devices such as smartphones with AR apps or virtual reality (VR) or AR headsets. AR technology enables users to interact with virtual objects or scenes in the real world environment, allowing for more immersive experiences. This technology is revolutionizing how we gather information and interact with our environments, providing an unprecedented level of access to detailed data and a heightened level of engagement.
Augmented Reality vs. Virtual Reality (AR/VR)
Augmented reality (AR) and virtual reality (VR) are both immersive technologies that can provide users with enhanced digital experiences so they are often referred to simply as “AR/VR”, but there is a key difference between augmented reality and virtual reality in how they interact with the real and virtual worlds.
Virtual reality completely replaces the real physical world with a simulated one while AR blends virtual and real objects into the real world environment. This means that AR technology can be used to augment or enhance existing physical objects and scenes, allowing users to interact with them in a way that feels more natural and realistic. This makes AR particularly appealing for use cases such as gaming, education, and enterprise training applications where users require an immersive experience without completely replacing the physical environment.
Mixed Reality
In addition to AR/VR, a third immersive technology, known as mixed reality (MR), is also gaining traction. MR combines the best features of both AR and VR by allowing users to interact with virtual and physical objects in an environment that feels as if they are actually present. This form of immersive technology provides more natural interactions with digital content and can be used for a variety of applications
Augmented Reality and Healthcare
The healthcare industry is one of the most diverse and challenging sectors in the world. Augmented reality has rapidly become a powerful tool for healthcare professionals to revolutionize how they diagnose, monitor, treat, and educate patients. AR technology can be used by physicians to provide enhanced 3D visualizations or anatomical data that can help them make better informed decisions faster. It can also be used to provide enhanced training for medical personnel or to remotely monitor patients in real-time and adjust their treatment as needed.
GE Healthcare and Augmented Reality
GE Healthcare has been at the forefront of AR technology for healthcare, launching their first medical imaging VR/AR app in 2018. This app allows radiologists to visualize anatomical and physiological data from MRI, CT, or ultrasound scans in 3D on a variety of mobile devices ranging from smartphones to a VR headset. By using this AR application, clinicians can more accurately interpret scans and make better diagnoses for their patients. GE Healthcare is also developing new ways to use AR technology to provide enhanced patient care, such as virtual reality simulations for surgical procedures or augmented reality goggles that give surgeons real-time visualizations inside the body during a procedure.
Google Lens and Augmented Reality
Google has also integrated its AR technology, Google Lens, into its search engine to provide users with enhanced visual searches. By using image recognition algorithms, Google Lens can identify real life objects or text in images or videos and then provide relevant information about the object. This allows users to quickly find detailed information about something they see without having to type out a search query. Google Lens is also being integrated into medical imaging software to allow clinicians to quickly identify and diagnose abnormalities in scans or X-rays. This technology has the potential to revolutionize how healthcare professionals provide care by providing them with unprecedented levels of access to detailed data and a heightened level of engagement.
Jaguar Land Rover and Augmented Reality
Jaguar Land Rover has also adopted augmented reality technology to improve their automotive design and engineering processes. By using AR and AR imaging, they are able to create 3D models of vehicles with precise measurements and identify potential problems before they occur during the manufacturing process. This allows them to test new designs or components such as light engines without the need for expensive physical prototypes, increasing efficiency while reducing costs.
AR technology is also being used in the automotive retail space to assist customers to virtually customize their vehicles before they purchase them by seeing exactly how it will look with different colors and features. Jaguar Land Rover has developed AR applications with extended reality that allows users to explore their car models and even take a virtual test drive before making a purchase decision.
Augmented Reality Games
Augmented reality games have become increasingly popular in recent years, providing users with a unique and immersive gaming experience. AR games such as Pokemon Go, Harry Potter: Wizards Unite, and Jurassic World Alive use computer vision to allow players to explore the real world while collecting virtual items or battling alongside computer-generated characters and overlaid digital graphics in the natural environment.
These type of games also encourage social interaction, as players can join up with others to explore and play together. AR games also have the potential to be used for enterprise applications such as employee training or virtual simulations.
Examples of Top Augmented Reality Companies
Augmented reality is quickly emerging as an important technology in many different sectors, providing unique and effective ways to interact with data. We’re seeing a large number of top augmented reality companies popping up, from entertainment to healthcare. Some notable examples include Niantic, best known for their hit mobile game Pokémon Go; Magic Leap, pioneers in spatial computing; Snap Inc., the social media company which has developed its own augmented reality glasses, the Spectacles; and Hololens, Microsoft’s creator in the AR/VR field. These companies have gained tremendous momentum in the past few years by pushing forward the technology and giving way to a plethora of innovative AR products and AR experiences .
7 Pitch Decks by Top Augmented Reality Companies
1) Magic Leap
Augmented Reality Startup Details:
Business Model: eCommerce
Industry: Augmented Reality, GovTech, Healthcare, Manufacturing, Hardware, 3D Technology
Customer Model: B2G, B2B
Augmented Reality Pitch Deck Details:
Amount Raised: $50M
Year: 2014
Company Links: Magic Leap
AngelList: AngelList
Magic Leap is a technology company that focuses on creating augmented reality and mixed reality experiences. Founded in 2011, Magic Leap is known for its groundbreaking spatial computing platform and mixed reality products. Magic Leap is driven to inspire people with new AR technologies and innovative ways to interact with the world around them.
This AR pitch deck was used to raise capital during its Series A round in 2014. It demonstrates the potential of their technology, as well as the value it can bring to businesses and government agencies through innovative applications.
2) SandboxVR
Augmented Reality Startup Details:
Business Model: eCommerce,
Industry: Augmented Reality, Entertainment, IT, Gaming, Events
Customer Model: B2C
Augmented Reality Pitch Deck Details:
Amount Raised: $68M
Year: 2019
Company Links: SandboxVR
AngelList: AngelList
SandboxVR is an immersive virtual reality experience that combines advanced technology, multimedia content, and physical sets to create an interactive alternate reality. The company offers a variety of experiences ranging from team-based adventures to solo-player missions, using expensive new technology to acquire customers. SandboxVR also provides custom tailored activities for parties, corporate events, and special occasions. With its cutting-edge technology, SandboxVR offers a truly unique and unforgettable experience.
3) Snapchat
Augmented Reality Startup Details:
Business Model: App
Industry: Video, Social Media, Augmented Reality
Business Model: B2C
Augmented Reality Pitch Deck Details:
Amount Raised: $50M
Year: 2013
Round: Series C
Company Links: Snapchat
AngelList: AngelList
Snapchat is a multimedia social media messaging app used by over 300 million people around the world. It allows users to communicate with friends and family through photos, videos, text messages, and more. Snapchat also offers features like photo filters and lenses that let you express yourself in fun ways. Snapchat has become a popular platform for sharing news and stories as well.
Months after raising $50 million in its Series C round, Snapchat released Spectacles – smart glasses which were the company’s first foray into augmented reality hardware. These smart glasses allow users to record 10-second video clips and broadcast them directly from their device. Since then, Snapchat has continued to develop more AR products that enable people to express themselves and interact with the world
4). VisionX Pitch Deck
Augmented Reality Startup Details:
Business Model: SaaS
Industry: InsurTech, AI, Machine Learning, Augmented Reality, Software, IT
Customer Model: B2B
Augmented Reality Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Seed
Company Link: VisionX
AngelList: AngelList
VisionX is a revolutionary on-demand insurance platform that facilitates the global distribution of insurance products to customers in an efficient and streamlined manner. It connects insurance companies, intermediaries and insurance agents by utilizing cutting-edge technology and data analytics which allows for instantaneous quoting and purchasing. This helps all parties involved reduce costs while providing enhanced customer service experiences.
VisionX develops augmented reality solutions that enable customers to interact with digital content and data in real-time. Through the use of innovative technologies such as machine learning, artificial intelligence, computer vision, and natural language processing, VisionX helps insurance companies better understand their customer’s needs and provide personalized experiences in moments when it matters most. By leveraging advanced analytics to predict customer behavior, VisionX helps insurance companies make data-driven decisions and reduce risk. Its solutions are deployed across the globe to help insurers increase efficiency, drive revenue and enhance customer experiences.VisionX is committed to transforming the way insurers do business by leveraging innovative technologies such as augmented reality, machine learning and AI.
5). Nobal Technologies Pitch Deck
Augmented Reality Startup Details:
Business Model: Other
Industry: Marketing, Retail, IoT, Advertising, Augmented Reality
Customer Model: B2B
Augmented Reality Pitch Deck Details:
Amount Raised: $861K
Deck Funding Year: 2013
Round: Seed
Company Link: Nobal Technologies
AngelList: AngelList
Nobal Technologies is a leading technology and software development provider, specializing in custom applications, web design, enterprise solutions, and cloud computing.
The company’s augmented reality platform, Nobal AR, enables retailers to create interactive experiences that engage customers and drive sales. By leveraging the power of mobile devices and the Internet of Things, Nobal AR allows marketers to deliver engaging mixed reality content directly to their target audience – anytime and anywhere. Through this technology, businesses can easily generate personalized messages for users tailored toward marketers and retailers and their customer service reps, Nobal AR provides insights that help businesses understand the customer journey, optimize marketing campaigns, and measure their ROI. With its advanced analytics capabilities, companies can track interactions in real-time to better understand user behavior.
Nobal Technologies’ augmented reality platform also allows customers to preview products before they purchaseapping into the ever-growing potential of augmented reality, Nobal Technologies has developed a comprehensive platform that enables businesses to provide engaging customer experiences. With its advanced analytics functionality, marketers and retailers can improve their campaigns and better understand customer needs. By leveraging technology in innovative ways, Nobal Technologies is helping to shape the future of retail.
6). Pair Pitch Deck
Augmented Reality Startup Details:
Business Model: SaaS
Industry: Augmented Reality, 3D Technology, Art, Construction
Customer Model: B2B
Augmented Reality Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Seed
Company Link: Pair
AngelList: AngelList
Pair is an augmented reality commerce platform and 3D visualization software. The company’s augmented reality technology allows customers to virtually “try on” furniture products in their own space before they buy, enabling unprecedented access to the world of interior design. Through its cutting-edge 3D visualization, Pair puts customers at the center of product selection by allowing them to explore:1 scale visualizations of furniture pieces, which they can then place and interact with in their own space. The company’s platform also allows customers to purchase directly from participating vendors, eliminating the need for a middleman.
Pair is revolutionizing the way customers shop for furniture by providing them with a more immersive shopping experience.
7). GlamST Pitch Deck
Augmented Reality Startup Details:
Business Model: SaaS
Industry: Augmented Reality, Fashion, Software, Retail, AI, Machine Learning
Customer Model: B2B2C
Augmented Reality Pitch Deck Details:
Amount Raised: Undisclosed
Deck Funding Year: 2016
Round: Series A
Company Link: GlamST
AngelList: AngelList
GlamST augmented reality software powered by artificial intelligence, computer vision, machine learning and augmented reality, GlamST is a powerful software platform designed to revolutionize the retail experience. Through its innovative technology, users can virtually try on clothes in 3D with photo realistic accuracy while viewing their own body measurements – thus allowing them to make informed decisions about their purchases before they buy. The system integrates with the retailers’ existing inventory, allowing retailers to reach more customers with their latest collections. The platform also offers a multitude of customization options, allowing users to make their own adjustments to the clothing they are trying on in real-time.
GlamST is transforming the way consumers shop for clothes by providing them with an interactive and engaging experience that pushes the boundaries of traditional retail. With its advanced technology, GlamST is making it easier for customers to find exactly what they need and giving retailers the tools they need to reach more customers and drive sales. In short, GlamST is setting a new standard for fashion e-commerce.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch).
For more on pitch decks, read our article on How to Create an A+ Venture Capital Pitch Deck.
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