If you’re looking to craft a crypto pitch deck that will get you funding from potential investors like (such as venture capital investors or angel investors), check out these 5 examples from successful startups in the cryptocurrency industry. Learn what makes a crypto pitch successful, what elements winning pitch decks include and how to structure your own deck for maximum impact. (Since many crypto companies also have substantial blockchain components, these pitch decks are also excellent blockchain pitch deck examples which can be used for inspiration by blockchain startups).
With this knowledge and inspiration in hand, you’ll soon be able to craft your own winning pitch deck!
What Is a Pitch Deck and Why Is It Important?
A pitch deck is an invaluable tool for any startup trying to raise money in an investment round. It is simply a concise visual presentation of the startup’s business in slides to help investors and potential stakeholders understand the technology, its market, value proposition, and vision of the startup. Pitch decks serve as a way to quickly and clearly communicate the venture’s goals and objectives as it is raising capital to continue to grow.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch).
Tips for How to Create a successful crypto pitch deck
When constructing your pitch deck, it’s important to include all relevant information about your business from how it will use new technology in a unique way to what value it will bring to potential users that was not available previously.
With crypto and blockchain startups in particular, make sure you break things down in simple language so everyone can understand what you are presenting, and be sure to keep your slides concise without getting bogged down with too much technical detail. One thing all the best pitch decks manage to do is to wrap the important technical and financial details into a compelling overall business story.
Having a well-crafted crypto pitch deck will help ensure that prospective investors take you seriously and create an opportunity for real funding and partnerships to help you realize your vision.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck.
5 Crypto Pitch from VC-Funded Startups
1). Coinbase Pitch Deck
Crypto Startup Details:
Business Model: Marketplace
Industry: Cryptocurrency, Fintech, Blockchain
Customer Model: B2C
Crypto Pitch Deck Details:
Amount Raised: $600K
Deck Funding Year: 2012
Round: Seed
Company Link: Coinbase
AngelList: AngelList
Coinbase is a digital currency exchange based in San Francisco, California. It was founded in 2012 and has grown to be one of the most popular platforms to buy and sell cryptocurrencies such as Bitcoin, Ethereum, Litecoin and more. Coinbase provides users with a secure payment platform which enables users to buy, sell, store and manage their digital currencies, as well as a seamless interface with prepaid bitcoin access. The company also offers an array of products and services including merchant tools which allow merchants to accept payments in bitcoin with frictionless interactions, APIs for developers and its own mobile app.
More recently, Coinbase has begun offering Coinbase NFT, a peer-to-peer marketplace that makes minting, purchasing, showcasing, and discovering non-fungible tokens (NFTs) easy.
2). Gluwa Pitch Deck
Crypto Startup Details:
Business Model: App
Industry: Blockchain, Cryptocurrency, FinTech
Customer Model: B2C
Crypto Pitch Deck Details:
Amount Raised: Undisclosed
Deck Funding Year: 2017
Round: Seed
Company Link: Gluwa
AngelList: AngelList
Gluwa is a global digital financial services company that provides everyone with access to the world’s financial infrastructure in both the virtual and real world. They provide easy and secure solutions for businesses, traders, and individuals to manage, receive, and send bitcoin and other digital currency, such as Ethereum, Litecoin, and more. Gluwa also offers services for cryptocurrency exchanges, merchant services, liquidity solutions, custody solutions, bitcoin payments, and more. They are committed to helping people around the world unlock the power of digital currencies.
3). Utrust Pitch Deck
Crypto Startup Details:
Business Model: App
Industry: Cryptocurrency, Blockchain, FinTech, Payments, Retail
Customer Model: B2C
Crypto Pitch Deck Details:
Amount Raised: $21M
Deck Funding Year: 2017
Round: Seed
Company Link: Utrust
AngelList: AngelList
Utrust is a digital payment platform that enables merchants to accept payments in multiple cryptocurrencies, including Bitcoin, Ethereum and USDT. The platform provides buyers with protection mechanisms when they pay such as buyer-side fraud prevention and dispute resolution. Utrust also offers a wide range of features such as an integrated wallet, loyalty programs and invoicing. Utrust’s mission is to provide merchants and buyers with a secure and convenient way to transact globally in the most popular cryptocurrencies.
4). GogoCoin Pitch Deck
Crypto Startup Details:
Business Model: Other
Industry: Blockchain, Cryptocurrency, FinTech
Customer Model: B2C
Crypto Pitch Deck Details:
Amount Raised: $105K
Deck Funding Year: 2013
Round: Seed
Company Link: GogoCoin
AngelList: AngelList
GogoCoin is a leading digital currency and blockchain technology company. It provides secure, fast, and easy-to-use services for users to buy, sell, store, send, and receive digital currencies. GogoCoin also offers innovative tools to help developers create their own digital currency applications. With its advanced features, GogoCoin is the perfect choice for businesses that want to leverage the power of blockchain technology.
5). Romit Pitch Deck
Crypto Startup Details:
Business Model: Subscription
Industry: Cryptocurrency, Blockchain, FinTech, Payments, Software
Customer Model: B2B2C
Crypto Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2013
Round: Seed
Company Link: Romit
AngelList: AngelList
Romit is a fintech company that provides an innovative platform for global money transfers. Through their platform, users can send and receive payments from anywhere in the world quickly and securely. Their services are designed to reduce costs, simplify processes, and provide more control over finances for individuals and businesses alike.
The Bottom Line on Crypto Pitch Decks
Creating a successful crypto pitch deck can be the key to success for startups in the industry. However, with the ever-changing landscape of cryptocurrency, it can be difficult to know what elements to include and how to best format your slides. After all, what really is the best way to describe the cryptocurrency market?
Fortunately, by following the tips we’ve outlined above and studying some of the most successful examples from VC-funded crypto and blockchain startups, you will discover ways that previous startups have created winning pitch decks. With that, you will soon be well on your way to creating your own winning pitch deck!
For more on the crypto ecosystem, check out our 10 Best Blockchain Accelerators and Incubators [2023] and 14 Best Fintech Accelerators and Incubators. And for an in-depth look at a Fintech pitch deck, check out our Brex Pitch Deck Breakdown.
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