If you’re planning to raise money for your EdTech startup, you’ll need a strong EdTech pitch deck. But what makes a good EdTech pitch deck?
To answer that question, we’ve compiled 25 of the best EdTech pitch deck examples from established EdTech startups. These pitch decks cover a wide range of EdTech startups, from early-stage startups to later-stage companies raising millions. Each one offers valuable insights into what works (and what doesn’t) when it comes to pitching an EdTech startup to investors. So whether you’re looking for inspiration or just want to see what’s out there, be sure to check out these 25 EdTech pitch deck examples.
Before we dive in, what is a pitch deck and why do startups need one?
A winning pitch deck is an essential tool for any education entrepreneurs looking to raise funds and attract investor attention, and startups in the EdTech industry are no exception! (For more on startup fundraising read our articles: 15 Pre-Seed Venture Capital Firms Who Invest in Early Stage Startups. How to Raise Venture Capital Funding for Your Startup and How to Create a Startup Pitch).
Startups use a pitch deck to ensure that potential investors (i.e. venture capitalists, angel investors, etc.) understand the value proposition of their venture and how they can potentially benefit from it. With great pitch decks, startups are able to concisely present their company’s strengths while also leveraging its weaknesses to paint a complete picture of the business opportunity at hand in the funding round.
Read about the Advantages and Disadvantages of Angel Investors and the Advantages and Disadvantages of Venture Capital.
What Do the Best EdTech Pitch Decks Look Like?
The best EdTech pitch decks helps to explain their business model, vision, and plan for achieving milestones and how they plan to generate revenue. Standard slides that any investor pitch deck will have include: a problem slide, a solution slide outlining the company’s solution (the big idea), a market slide, key metrics, a competition slide describing the competitive world the company is in, key metrics and financial forecasts, the team slide, and future plans.
For more on pitch decks, read our article on How to Create an A+ Venture Capital Pitch Deck.
And Onto the EdTech Pitch Decks…
1) Transtutors
EdTech Startup Details:
Business Model: Marketplace
Industry: EdTech
Customer Model: C2C
EdTech Pitch Deck Details:
Amount Raised: $125K
Year: 2015
Round: Pre-Seed
Company Link: Transtutors
AngelList: AngelList
Transtutors is an online educational platform that provides students with personalized learning experiences, providing online tutors. The company offers academic help in a variety of subjects, including math, science and English on their exam prep platform, as well as tutoring services for college-level and advanced courses, facilitating knowledge acquisition. Through its interactive interface, Transtutors connects students to experts around the world who can help them understand difficult concepts and complete assignments quickly and accurately.
2) Cirrus Identity
EdTech Startup Details:
Business Model: SaaS
Industry: Security, IT, EdTech
Customer Model: B2B
EdTech Pitch Deck Details:
Amount Raised: $460K
Year: 2016
Round: Seed
Company Link: Cirrus Identity
AngelList: AngelList
Cirrus Identity is an identity and access management company that provides authentication, authorization and single sign-on solutions for higher education and enterprise. Their products enable organizations to securely manage user identity, streamline the user experience and reduce the liability associated with password-based systems. They offer a comprehensive suite of products including multi-factor authentication, federation services and audit logging – all designed to ensure secure access to applications and data.
3) ActivityHero
EdTech Startup Details:
Business Model: Marketplace
Industry: EdTech, Events
Customer Model: B2B
EdTech Pitch Deck Details:
Amount Raised: $2.2M
Year: 2014
Round: Seed
Company Link: ActivityHero
AngelList: AngelList
ActivityHero is an online marketplace that connects parents, caregivers, and kids to local activities and classes. It offers a wide range of activities such as music lessons, sports camps, art classes, and more. The company was founded in 2013 and is headquartered in San Francisco. ActivityHero makes finding and registering for the perfect activity easy by providing reviews, discounts, and a convenient search tool.
4) Yellowdig
EdTech Startup Details:
Business Model: SaaS
Industry: EdTech, Collaboration
Customer Model: B2B2C
EdTech Pitch Deck Details:
Amount Raised: $100K
Year: 2015
Round: Pre-Seed
Company Link: Yellowdig
AngelList: AngelList
Yellowdig is a online learning platform that connects learners to experts and peers in order to facilitate powerful learning experiences and fosters peer-driven learning. It utilizes advanced algorithms and technology to curate a personalized experience for each user, allowing them to interact with relevant content and people in their field. With the platform, educators can easily create interactive assignments, discussions, polls, and more. Yellowdig is an invaluable tool for creating meaningful connections between students and instructors.
5) Blue Studios
EdTech Startup Details:
Business Model: Subscription
Industry: EdTech, Media, Entertainment, Video
Customer Model: B2B2C
EdTech Pitch Deck Details:
Amount Raised: $150K
Year: 2015
Round: Pre-Seed
Company Link: Blue Studios
AngelList: AngelList
Blue Studios is a live-streaming platform dedicated to providing engaging and educational classes for kids of all ages. With an experienced team of professionals, Blue Studios offers a wide range of classes from art, music, and sports to science and technology. Their interactive virtual environment makes learning fun and accessible for children around the world.
6) Option Alpha
EdTech Startup Details:
Business Model: Other
Industry: EdTech, IT, Media, Collaboration
Customer Model: B2C
EdTech Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2014
Round: Pre-Seed
Company Link: Option Alpha
AngelList: AngelList
Option Alpha is an online investment platform that helps investors of all levels to build and manage their portfolios with options trading. It provides a comprehensive suite of tools and resources for traders, including educational courses, webinars through its live streaming platform, tutorials, and analysis of market trends. The platform also includes advanced trading technology such as custom stock screening, option chains, order tracking and analytics for more profitable trades.
7) GamerzClass
EdTech Startup Details:
Business Model: Subscription
Industry: Gaming, EdTech, Entertainment
Customer Model: B2C
EdTech Pitch Deck Details:
Amount Raised: $1M
Year: 2020
Round: Seed
Company Link: GamerzClass
AngelList: AngelList
GamerzClass is an online gaming platform that provides gamers with access to high-quality, educational content and resources. The platform provides users with tutorials, online video courses, delivering engaging challenges, interactive practice exercises online and practice games to help them improve their motor skills and become better players. GamerzClass also features exclusive content from some of the top gaming professionals in the world.
8) StudySoup
EdTech Startup Details:
Business Model: Marketplace
Industry: Edtech, Collaboration
Customer Model: C2C
EdTech Pitch Deck Details:
Amount Raised: $300K
Year: 2014
Round: Seed
Company Link: StudySoup
AngelList: AngelList
StudySoup is an online platform that connects students to study materials. It allows students to exchange lecture notes, and offers a variety of features, including course notes, study guides, tutoring services and more, all designed to help students succeed in their studies. With StudySoup, users can access course materials from thousands of college courses across the United States. They also offer personalized recommendations for each student’s unique academic needs.
9) Linguatrip
EdTech Startup Details:
Business Model: Marketplace
Industry: EdTech, Travel
Customer Model: C2C
EdTech Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2015
Round: Pre-Seed
Company Link: Linguatrip
AngelList: AngelList
Linguatrip is an online language learning platform that provides users with a comprehensive range of language courses, educational solutions and offers adaptive learning material. With personalized engaging and educational classes, customized learning plans and interactive games, Linguatrip strives to make language learning convenient, enjoyable and effective for all. They offer over 30 languages from around the world, including Spanish, French, German, Italian and more. Their experienced team of native-speaking tutors provide guidance and support throughout each course to ensure users are getting the most out of their experience.
10) Alumnify
EdTech Startup Details:
Business Model: App, SaaS
Industry: Social Medial, HR, Software, EdTech
Customer Model: B2B2C
EdTech Pitch Deck Details:
Amount Raised: $1.3M
Year: 2014
Round: Seed
Company Link: Alumnify
AngelList: AngelList
Alumnify is a company that provides alumni engagement and career services to college and university communities. The community based platform connects past graduates with current students, enabling them to network and facilitates internal mentorship matching. The company also offers a career launch platform also offers job search tools, such as resume building and interview coaching, as well as a range of career development services. Alumnify is committed to helping universities build strong alumni networks that foster lifelong engagement and support.
11) Floqq
EdTech Startup Details:
Business Model: Marketplace
Industry: EdTech, Video
Customer Model: B2C
Edtech Pitch Deck Details:
Amount Raised: € 1.1M
Year: 2017
Round: Series A
Company Link: Floqq
AngelList: AngelList
Floqq is the Latin America’s biggest marketplace for online video courses. With over 35,000 courses across a wide range of topics, Floqq offers users access to quality learning material from some of the best instructors and experts in the region. Floqq’s platform is designed to make it easy to find and enroll in online courses, with a simple interface that allows users to quickly search for their desired content, as well as for experts to sell online courses in their area of expertise. From business skills and personal development to technology and design, Floqq has something for everyone.
12) Baby Sparks
EdTech Startup Details:
Business Model: App
Industry: EdTech, Software, Analytics, Video, Media
Customer Model: B2C
Edtech Pitch Deck Details:
Amount Raised: $2M
Year: 2019
Round: Seed
Company Link: Baby Sparks
AngelList: AngelList
Baby Sparks is a dedicated to helping parents enrich their children’s learning, provide stimulating, engaging environments for their babies and toddlers and provide personalized growth support to families. They develop tools and programs that are designed to stimulate physical, mental, social, and emotional development in early stages of life. Their products are tailored to the unique needs of each family, empowering parents to foster positive relationships with their children from an early age. Baby Sparks also has a platform built specifically for daycare and preschool options, providing support to professional childcare providers.
13) CareLulu
EdTech Startup Details:
Business Model: Marketplace
Industry: EdTech
Customer Model: C2C
Edtech Pitch Deck Details:
Amount Raised: $1.7M
Year: 2014
Round: Seed
Company Link: CareLuLu
AngelList: AngelList
CareLuLu is an online platform that helps parents find and book educational childcare and babysitting services. It offers parents the convenience of searching, comparing, and booking quality providers in a safe and secure way. CareLuLu also provides daycare centers with powerful tools to manage their business, such as automated billing, scheduling, and marketing. With its innovative technology, CareLuLu strives to make it easier for parents to connect with trusted providers for the best possible care for their children.
14) Melodics
EdTech Startup Details:
Business Model: App
Industry: Music, EdTech, Entertainment, Video
Customer Model: B2C
Edtech Pitch Deck Details:
Amount Raised: $1.2M
Year: 2018
Round: Seed
Company Link: Melodics
AngelList: AngelList
Melodics is an online learning platform for music that focuses on helping people learn to play musical instruments like keyboards, drums, and other instruments. It provides interactive lessons with real-time feedback, as well as guidance from professional musicians. The platform also includes a library of songs and exercises to help users improve their skills and learn new techniques.
15) Prolaera
EdTech Startup Details:
Business Model: Subscription, SaaS
Industry: Accounting, EdTech, LegalTech
Customer Model: B2B
Edtech Pitch Deck Details:
Amount Raised: $35K
Year: 2015
Round: Pre-Seed
Company Link: Prolaera
AngelList: AngelList
Prolaera is a startup that specializes in providing CPAs with the tools and resources they need to stay up-to-date on their continuing professional education (CPE). Their services include automated CPE tracking, personalized learning plans, online learning and training event management. With Prolaera’s comprehensive suite of tools and resources, licensed professionals can easily manage their CPE requirements and continue to stay ahead of the curve.
16) Almabase
EdTech Startup Details:
Business Model: SaaS
Industry: Social Media, EdTech
Customer Model: B2B2C
Edtech Pitch Deck Details:
Amount Raised: $100K
Year: 2018
Round: Pre-Seed
Company Link: Almabase
AngelList: AngelList
Almabase is an EdTech company that in helps universities manage, build, engage and retain their alumni communities and improve their alumni giving programs and fundraising efforts. They offer a cloud-based fundraising platform with powerful features such as custom branding, automated emails, donor & volunteer tracking and more. With the help of Almabase, institutions can create vibrant alumni networks that are essential for career and fundraising success.
17) AceUp
EdTech Startup Details:
Business Model: SaaS
Industry: HR, EdTech, Software
Customer Model: B2B
Edtech Pitch Deck Details:
Amount Raised: $1.7M
Year: 2019
Round: Seed
Company Link: AceUp
AngelList: AngelList
AceUp is a career coaching platform that helps young professionals with personalized career advice and resources to help them make informed decisions about their careers and real world professional challenges. They offer one-on-one career coaching, customized curriculum, resources, and networking opportunities with emerging and seasoned leaders to professionals of all levels. With a team of experienced coaches and advisors, AceUp helps individuals reach their goals in areas such as getting promoted, developing leadership skills, starting a business, and finding balance in work/life so they can take control of their own future.
18) CloudAcademy
EdTech Startup Details:
Business Model: SaaS
Industry: EdTech, IT, Cloud, HR
Customer Model: B2B
Edtech Pitch Deck Details:
Amount Raised: $100K
Year: 2014
Round: Seed
Company Link: CloudAcademy
AngelList: AngelList
CloudAcademy is a cloud computing training and certification provider. It offers courses, labs, and assessments for IT professionals who want to advance their cloud technologies knowledge and gain cloud-related certifications. The CloudAcademy platform focuses on the three major cloud providers (AWS, Azure, and GCP) as well as other related technologies like DevOps, Kubernetes, Containers, Serverless Computing and more. With hands-on labs, real-world scenarios and assessments, CloudAcademy rewards knowledge acquisition and provides customers with the skills needed to become cloud experts.
19) Clanbeat
EdTech Startup Details:
Business Model: SaaS
Industry: Productivity, Software, EdTech, Healthcare, HR
Customer Model: B2C
Edtech Pitch Deck Details:
Amount Raised: $1.2M
Year: 2019
Round: Seed
Company Link: Clanbeat
AngelList: AngelList
Clanbeat is a performance management platform that helps teams and organizations drive engagement and growth and promotes collaboration. With real-time data collection tools, Clanbeat uses data science to provides leader with insights into individual and team performance and play helps companies employees develop peer to peer relalationships. It also enables them to track progress and set goals that align with their organization’s mission. Clanbeat offers features like performance reviews, feedback loops, goal setting, recognition, 1:1 meetings and more to help teams become more successful.
The Bottom Line: How to make sure your EdTech pitch deck is successful
1. Know Your Audience: Make sure you understand who your audience (Angel Investors? Venture capitalists? Private Equity? Someone else?) is and tailor your pitch deck to fit their needs.
2. Structure Your Pitch Deck: It’s important to structure your pitch deck in an organized way so as to make it easier for the investor/audience to follow along.
3. Choose the Right Data: When deciding which data points to include in your pitch deck, focus on the information that is most likely to be relevant and helpful to your audience.
4. Make It Visual: Include visuals such as charts or graphs whenever possible to make your pitch more engaging and easier to digest.
5. Tell a Story: Make sure your pitch has a compelling narrative that captures the attention of the audience.
6. Practice, Practice, Practice: Make sure to practice presenting your EdTech pitch deck multiple times before delivering it in order to ensure a successful presentation.
7. Follow Up: After completing your presentation, make sure to follow up with investors or audience members with answers to questions, additional information, and further updates. This will show you are serious about the opportunity.
Good luck! With the right preparation and practice, your EdTech pitch deck can be a success. Good luck and happy pitching!
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