For fashion startups, creating a stellar fashion pitch deck is an essential ingredient to making a great first impression with investors and getting the funding they need. However, putting together a winning presentation can be daunting.
That’s why we’ve put together a list of 8 essential fashion pitch deck examples from successful startups. These fashion pitch deck examples will show you what elements are necessary for a strong presentation and how to present your unique brand story in an engaging way.
What Is a Pitch Deck? Why Does Your Fashion Startup Need One?
At its heart, a pitch deck is the presentation slide deck used by fashion industry startups when they are pitching their company to potential investors (such as venture capitalists or angel investors) for investment. The slides may be created with something as simple as a Powerpoint template or Google slides.
This type of fashion company deck presentation is typically an overview of the company, and its most relevant business information such as market and product overviews, value proposition, financial projections, management team qualifications, and key selling points. To put it simply, a fashion pitch deck essentially presents your fashion startup business in its best light to potential investors so they can evaluate whether or not investing in the fashion business is worthwhile.
Read more about How Do Angel Investors Work?
Considering how competitive the fashion industry is, having an up-to-date fashion pitch deck that can captivate potential investors and showcase all aspects of your fashion startup is essential for securing funding.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch, and Top 7 Fashion Incubators and Accelerators for Fashion Tech Startups).
What Makes a Successful Pitch Deck that Attracts Investors?
When creating a pitch to showcase your company’s potential to investors, the key is to form a clear, concise, and compelling argument that showcases the company as a significant opportunity for investment.
Remember… a fashion pitch deck for investors is very different from a fashion brand pitch deck. A fashion brand pitch deck is a marketing deck used to promote fashion company’s overall brand and products. On the other hand, a fashion pitch deck meant for investors is about the company’s potential for a return on investment.
For most investors, that involves building a deck presentation that follows a common pitch deck template that includes a brief story about the startup’s origins, a discussion of the startup’s product or service, a value proposition slide that shows the value it brings to customers, a market slide, a competitors slide, financial projections, marketing strategies, use of funds and plans for future growth and success with tangible goals. (Read more about what investors look for in a fashion startup in How to Create Your First Clothing Line Business Plan.)
Additionally, it is important to showcase traction within the industry – research and testimonials from customers that showcase why now is the right time to invest in you. When all these pieces are combined, you’ll be able to craft a compelling argument that will help you get noticed by potential investors.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck.
8 Fashion Pitch Decks from Successful Fashion Industry Startups
1) Cladwell
Fashion Business Startup Details:
Business Model: App
Industry: Fashion, Software, CleanTech
Customer Model: B2C
Fashion Pitch Deck Details:
Amount Raised: $1M
Year: 2017
Round: Seed
Company Links: Cladwell
AngelList: AngelList
Cladwell is an online personal styling service that helps men and women build a wardrobe they love. Cladwell uses advanced algorithms to provide personalized recommendations based on style preferences, budget, lifestyle, and body type. Its goal is to make dressing easier by helping people create curated collections of clothing that fit their needs and look great. The company also offers a subscription-based closet organizer to make sorting through clothes hassle-free.
2) Podozi
Fashion Business Startup Details:
Business Model: E-commerce
Industry: Fashion, IT, Retail
Customer Model: B2C
Fashion Pitch Deck Details:
Amount Raised: $120K
Year: 2015
Round: Seed
Company Links: Podozi
AngelList: AngelList
Podozi is an online fashion store that offers a wide range of stylish and trendy clothing, shoes and accessories for men, women and children. Their selection includes pieces from well-known international brands as well as unique pieces from emerging designers. They strive to provide customers with the best shopping experience by offering high quality products at competitive prices. With their easy returns policy and secure payment options, Podozi makes it easy for customers to shop with confidence.
3) Sharesomestyle
Fashion Business Startup Details:
Business Model: App
Industry: Retail, IT, AI, Fashion, Software
Customer Model: B2C, C2C
Fashion Pitch Deck Details:
Amount Raised: $2.5M
Year: 2016
Round: Seed
Company Links: Sharesomestyle
AngelList: AngelList
Sharesomestyle is an online fashion retailer that offers a wide selection of stylish and trendy clothing for women. They focus on providing quality products at affordable prices, with an emphasis on creating a unique shopping experience for their customers. They also have a blog full of fashion advice and style tips.
4) Villoid
Fashion Business Startup Details:
Business Model: eCommerce,
Industry: Retail, Fashion
Customer Model: B2C
Fashion Pitch Deck Details:
Amount Raised: $125K
Year: 2016
Round: Seed
Company Links: Villoid
AngelList: AngelList
Villoid is an online fashion discovery and curation platform that allows you to explore the latest trends, find inspiration for your wardrobe, and shop your favorite looks. With a curated selection of global brands, users can easily discover new styles and connect with various fashion influencers to get styling advice. Villoid also offers personalized product recommendations, helping users to create a unique look that reflects their individual style.
This fashion pitch deck was used to raise capital during Villoid’s seed round in 2016. Through this pitch deck, Villoid was able to convince investors of its potential and successfully raised $125K at the end of their round.
5) Manpack Pitch Deck
Fashion Business Startup Details:
Business Model: Marketplace
Industry: Retail, Healthcare, Fashion
Customer Model: B2C
Fashion Pitch Deck Details:
Amount Raised: $500K
Year: 2011
Round: Crowdfunding
Company Link: Manpacks
AngelList: AngelList
Manpacks is a subscription-based service that delivers essential items and supplies to customers on a monthly basis. The company offers an array of products tailored to the needs of busy professionals and working households, from clothing and grooming essentials to office supplies and home goods. Customers can customize their subscription boxes, select items from a wide range of brands, and enjoy free shipping on all orders. Manpacks strives to make shopping for everyday essentials quick, easy, and hassle-free.
6) Kitterly
Fashion Business Startup Details:
Business Model: E-commerce
Industry: Art, Retail, Fashion
Business Model: B2C
Fashion Pitch Deck Details:
Amount Raised: $850K
Year: 2019
Round: Seed
Company Links: Kitterly
AngelList: AngelList
Kitterly is an online platform that provides tools and resources for crafters, makers, and small businesses to create unique and personalized products. They offer a variety of services such as product customization, personalization, and design services to help customers bring their ideas to life. Kitterly also offers marketing support, customer service, and other business-related services to help entrepreneurs reach their goals.
7) Glambot
Fashion Business Startup Details:
Business Model: E-commerce
Industry: Retail, Fashion
Business Model: B2C
Fashion Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2015
Round: Pre-Seed
Company Links: Glambot
AngelList: AngelList
Glambot is an online platform that specializes in buying and selling pre-owned makeup. Founded in 2013, Glambot has grown to become a leader in the beauty industry, offering customers a safe, easy, and affordable way to buy and sell their favorite beauty products. Their selection of products ranges from high-end brands to drugstore finds. Glambot also offers free shipping on all orders over $50.
8) Fynd
Fashion Business Startup Details:
Business Model: Marketplace
Industry: Retail, Fashion
Business Model: C2C
Fashion Pitch Deck Details:
Amount Raised: $500K
Year: 2008
Round: Series A
Company Links: Fynd
AngelList: AngelList
Fynd is a mobile-first commerce platform that offers customers access to over 1 million fashion products from leading brands. The platform provides personalized recommendations, enabling users to discover the latest trends and shop for their favorite products quickly and conveniently. Fynd also offers flexible payment options, making it easier for customers to purchase items online.
Read more articles about the 8 Essential Fashion Pitch Deck Examples from Successful Startups.
The Bottom Line on Fashion Pitch Decks
The bottom line is that if you want to raise money for your fashion startup, you need a strong pitch deck. With careful planning and some creative thinking, you can put together a presentation that will convince even the most skeptical investor to open up their wallet.
Good luck!
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