If you’re looking to create a marketplace pitch deck that will impress potential investors, you’ll need to take inspiration from some of the best in the business. Fortunately, we’ve compiled a list of pitch deck examples from successful VC-funded marketplace startups for you to learn from. From AirBnB to ZocDoc, these companies know how to craft successful pitch decks. So whether you’re seeking funding for your own marketplace startup or simply wanting to learn more about how to craft a killer, winning pitch deck, get ready to take your own pitch deck to the next level!
What Is a Startup Pitch Deck and Why Is It Important?
Startup pitch decks are essential documents for startups looking to secure an investment round. At its heart, a pitch deck is the presentation slide deck that is used by entrepreneurs to give potential investors (such as venture capital investors or angel investors) an overview of the business: the business idea, strategy, team, and the business plan to grow.
But besides being used in a startup’s actual investor presentation, startup pitch decks are a key communication tool in the startup fundraising process. Since most investors require startups to submit their pitch deck in advance before even granting a meeting, crafting the best pitch deck possible is a must for any startup.
(For more on startup fundraising read our articles:
How to Raise Venture Capital Funding for Your Startup,
Pre-Seed Funding: What it Is and How to Get It.
How to Create a Startup Pitch,
15 Pre-Seed Venture Capital Firms Who Invest in Early Stage Startups.
What Makes for a Great Pitch Deck?
So if creating a great startup pitch deck is an essential step to raise money for your venture, what do the best pitch decks have in common?
In order to be successful, your pitch deck needs to be clear and concise in describing your business and why it has the potential to be successful and provide a return on investment to your investors. Your pitch deck should succinctly lay out this information in an impactful way so that potential investors understand what they are investing in.
Generally, that involves covering some specific key points, and most successful startup pitch decks follow a common pitch deck template and format that includes the following: a problem slide, solution slide, market slide, business model slide, user acquisition slide, competition slide, traction slide, and team slide.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck.
Investor Pitch Decks and Marketplace Startups
Marketplace startups because of their nature which requires developing markets for both the business’ “buyers” and “sellers” can be notoriously difficult to encapsulate in the standard 10-12 slides of a standard startup pitch deck template.
The AirBnB Pitch Deck Example
Take the famous AirBnB Pitch Deck as an example. The AirBnB pitch deck has to describe both its market for travelers (the “buyers” in their case), as well as its market for hosts (the “sellers”). Because of the challenges, it’s worth taking a look at the AirBnB deck to see how the founders described each of these markets, the business model involved, and how they planned to acquire that target market
And Now onto Our 31 Best Marketplace Pitch Deck Examples…
1) Youtube Pitch Deck
Startup Details:
Industry: Video, Social Media, Entertainment, Media
Business Model: B2C
Pitch Deck Details:
Amount Raised: $3.5M
Year: 2005
Round: Series A
Company Links: Youtube
AngelList: AngelList
Youtube is an online social media video sharing platform owned by Google. It allows users to watch, upload, share, comment and like videos in a variety of categories. It is one of the most popular social media websites on the internet and has been used by millions of people around the world to find and watch social media content they enjoy.
2) Facebook Pitch Deck
Startup Details:
Industry: Social Media, IT
Business Model: B2B2C
Facebook Pitch Deck Details:
Amount Raised: $500K
Year: 2004
Round: Early Stage
Company Links: Facebook
AngelList: AngelList
Facebook is a leading social media platform that allows users to stay connected with friends and family, share photos and videos, and discover what’s happening in the world. With over 1.5 billion active users, Facebook is one of the most popular social networks in the world. It offers powerful tools for connecting people across cultures, ages, and interests.
3) Buffer Pitch Deck
Startup Details:
Industry: Marketing, Social Media, Analytics, Productivity
Business Model: B2B
Pitch Deck Details:
Amount Raised: $500K
Year: 2011
Round: Seed
Company Links: Buffer
AngelList: AngelList
Buffer is a social media management software startup, designed to manage social media accounts across networks. Buffer’s core focus is the ability to allow users to schedule posts across networks, as well as analyze results and engage with community. The Buffer pitch deck uses multiple metrics to present its story of growth and the value that it brings to its customers, as well as projecting out the future growth of its market.
4) Uber Pitch Deck
Startup Details:
Industry: App, Ride Sharing, Transportation, Travel, Logistics
Business Model: B2C
Pitch Deck Details:
Amount Raised: $200K
Year: 2008
Round: Early Stage
Company Links: Uber
AngelList: AngelList
Uber is a ride-hailing company that allows people to request rides from drivers using their mobile app. Uber connects riders with drivers in more than 800 cities around the world and has revolutionized the way people get around. With its easy-to-use platform, riders can quickly book safe and reliable rides with just a few taps on their smartphone.
5). Home61
Startup Details:
Industry: Real Estate, Proptech
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $1M
Deck Funding Year: 2016
Round: Seed
Company Link: Home61
AngelList: AngelList
Home61 is a online real estate marketplace company that helps homeowners, buyers and renters find the perfect home quickly and easily. The company provides an easy-to-use platform where users can search for properties, compare listings, save favorites, connect with agents and get personalized advice. Home61 also offers a suite of services to help people make smarter decisions when buying or selling a home such as loan pre-qualification, real estate market analysis and more.
6) Launchrock Pitch Deck
Startup Details:
Industry: Marketing, Advertising, Analytics, Social Media, Software
Business Model: B2B
Pitch Deck Details:
Amount Raised: $800K
Year: 2011
Round: Seed
Company Links: Launchrock
AngelList: AngelList
Launchrock is an online marketplace platform that helps businesses quickly launch their products and services. With its easy-to-use design tools, Launchrock gives entrepreneurs the ability to create their own custom landing pages for pre-launch campaigns and post-launch marketing activities, including social media. The platform also provides helpful analytics and insights, helping businesses track progress and make informed decisions about how to best reach their target audience. Launchrock is an essential tool for any business looking to get started quickly and efficiently.
7) Dwolla Pitch Deck
Startup Details:
Industry: eCommerce, SaaS, Fintech, Payments
Business Model: C2C
Pitch Deck Details:
Amount Raised: $16.5M
Year: 2013
Round: Late Stage
Company Links: Dwolla
AngelList: AngelList
Dwolla is an online payment platform that allows businesses and individuals to send, receive, and request money easily and securely. It offers a suite of APIs and services that are designed to help users move money quickly, securely, and at a low cost. Dwolla also provides white label solutions for banks, credit unions, and other financial institutions.
This eCommerce pitch deck was used to raise capital during Dwolla’s late stage funding round in 2013. Through this pitch deck, Dwolla was able to raise $16.5M in funding at the end of their round.
8) Foursquare Pitch Deck
Startup Details:
Industry: App, Logistics, Software, IT, Marketing, Advertising, Big Data
Business Model: B2B
Pitch Deck Details:
Amount Raised: $1.4M
Year: 2009
Round: Series A
Company Links: Foursquare
AngelList: AngelList
Foursquare is a location-based social networking app that enables users to explore their city and discover places that fit their interests. It offers personalized recommendations on the best places to eat, drink, shop, and more based on user reviews and ratings. Additionally, it provides helpful insights into trending hotspots around town.
9) DOZ Pitch Deck
Startup Details:
Business Model: Marketplace
Industry: Marketing, Software, Social Media, Advertising
Business Model: B2B
Pitch Deck Details:
Amount Raised: $1.5M
Year: 2014
Round: Seed
Company Links: DOZ
AngelList: AngelList
DOZ provides a all-in-one marketing software and vetted on-demand marketers help to run and master online marketing.. The team at DOZ provides a full suite of services including SEO, content creation, website design, social media strategy and social media management and more. The goal is to create a powerful digital presence for each business to help them reach new customers and succeed in the digital world.
10) Mint Pitch Deck
Startup Details:
Industry: Fintech, Productivity, Analytics
Business Model: B2C
Pitch Deck Details:
Amount Raised: $4.7M
Year: 2007
Round: Series A
Company Links: Mint
AngelList: AngelList
Mint was a financial technology (Fintech) startup company that offers free, simple, and secure financial management services. It helped users to manage their finances by tracking spending, budgets, investments, bills, and more with personalized insights. Mint also provided tools for money saving, budgeting and credit score improvement. Additionally, Mint partnered with major banks and credit unions to provide better services for its customers in an online marketplace.
Learn more about How to start a business with no money and bad credit scores.
Just 2 years after its founding, Mint was sold to Intuit for $170 million.
11) Lunch Club Pitch Deck
Startup Details:
Industry: Social Media, AI, Video
Business Model: B2C
Pitch Deck Details:
Amount Raised: $4M
Year: 2019
Round: Series A
Company Links: Lunch Club
AngelList: AngelList
Lunch Club is an AI social media supperconnector that uses artificial intelligence to match professionals who are looking to network and grow their careers. It makes introductions for lunch and coffee meetings, helping people make the right connection with the right person at the right place. With its powerful matching algorithm, Lunch Club creates an efficient, personalized networking experience for all users.
12) Buzzfeed Pitch Deck
Startup Details:
Industry: Media, Entertainment
Business Model: B2C
Pitch Deck Details:
Amount Raised: $3.5M
Year: 2008
Round: Series A
Company Links: Buzzfeed
AngelList: AngelList
Buzzfeed is an online media company that focuses on creating content for digital platforms. They specialize in creating fun, informative content about a variety of topics such as news, entertainment, lifestyle, and more. Buzzfeed has become one of the leading digital media companies due to their focus on engaging audiences through creative and innovative content.
13) Linguatrip Pitch Deck
Startup Details:
Business Model: Marketplace
Industry: EdTech, Travel
Customer Model: C2C
Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2015
Round: Pre-Seed
Company Link: Linguatrip
AngelList: AngelList
Linguatrip is an online language learning platform that provides users with a comprehensive range of language courses, educational solutions and offers adaptive learning material. With personalized engaging and educational classes, customized learning plans and interactive games, Linguatrip strives to make language learning convenient, enjoyable and effective for all. They offer over 30 languages from around the world, including Spanish, French, German, Italian and more. Their experienced team of native-speaking tutors provide guidance and support throughout each course to ensure users are getting the most out of their experience.
14) YogaTrail Pitch Deck
Startup Details:
Business Model: Marketplace
Industry: Social Media, Sports, Events, Healthcare
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $320K
Year: 2014
Round: Seed
Company Link: YogaTrail
AngelList: AngelList
YogaTrail is an online social media yoga platform and community that connects yogis with teachers, studios, and retreats around the world. It offers a comprehensive directory of yoga classes and events, as well as a suite of tools for managing class bookings and marketing for teachers, studios, and retreats. YogaTrail provides yogis with access to a diverse range of classes from top-rated teachers and helps them find their perfect practice.
15) Moz Pitch Deck
Startup Details:
Industry: Advertising, Analytics, Big Data, Marketing
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $18M
Year: 2009
Round: Series B
Company Link: Moz
AngelList: AngelList
Moz is an online marketing software company that helps businesses grow through search engine optimization (SEO), content marketing, and link building. They provide tools to help companies improve their organic search rankings, measure their website performance, and track their competitors’ movements in the SERPs. Moz also offers expert advice and analysis on SEO best practices and industry trends.
16) LinkedIn Pitch Deck
Startup Details:
Industry: Social Media, HR
Business Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $10M
Year: 2014
Round: Series B
Company Links: LinkedIn
AngelList: AngelList
LinkedIn is an online social media platform that helps professionals connect with other professionals, share job opportunities, and gain industry insight. It enables users to create a professional profile, find and build relationships with colleagues and employers, and access career-related content. LinkedIn also provides tools for recruiters to find the right talent for their organizations.
17). OpenDoor
Startup Details:
Industry: Real Estate, Proptech
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $10M
Deck Funding Year: 2014
Round: Series A
Company Link: OpenDoor
AngelList: AngelList
OpenDoor is an online real estate marketplace company that makes the home buying and home selling process easier and more efficient. It offers a simple, transparent process that eliminates the need for traditional agents and real estate agency fees. OpenDoor also provides home loan financing and mortgages, helping customers find the best deals on their new home and providing services to assist in closing residential home loans.
18) Transtutors
Startup Details:
Industry: EdTech
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $125K
Year: 2015
Round: Pre-Seed
Company Link: Transtutors
AngelList: AngelList
Transtutors is an online educational platform that provides students with personalized learning experiences, providing online tutors. The company offers academic help in a variety of subjects, including math, science and English on their exam prep platform, as well as tutoring services for college-level and advanced courses, facilitating knowledge acquisition. Through its interactive interface, Transtutors connects students to experts around the world who can help them understand difficult concepts and complete assignments quickly and accurately.
19) Sideline Swap
Startup Details:
Industry: eCommerce, Marketplace, Sports
Business Model: C2C
Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2014
Round: Pre-Seed
Company Links: Sideline Swap
AngelList: AngelList
Sideline Swap is an online marketplace for buying and selling of new and used sports gear and apparel. With a wide variety of products from more than 500 sports brands, Sideline Swap offers shoppers the opportunity to find great deals on their favorite sporting goods items anytime, anywhere. The company is committed to providing reliable customer service, secure payment methods, and fast shipping to ensure customers have a positive shopping experience.
This eCommerce pitch deck was used to raise capital during Sideline Swap’s pre-seed round in 2014, and through this pitch deck, Sideline Swap was able to convince investors of its potential and successfully raised an undisclosed amount at the end of their round. (For more on pre-seed funding, read Pre-Seed Funding: What It Is and How to Get It).
20). WeWork Pitch Deck
Startup Details:
Business Model: Subscription
Industry: Real Estate, Proptech, Collaboration
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $335M
Deck Funding Year: 2014
Round: Late Stage
Company Link: WeWork
AngelList: AngelList
WeWork is an American commercial real estate company that provides shared beautiful workspaces for technology startups and services for other enterprises. It has a network of over 500 physical locations in 120 cities and 28 countries. WeWork offers flexible office space, private workspaces, co-working areas and amenities like meeting rooms, lounges, and business support services. It also offers enterprise solutions such as data analysis, cloud storage, a collaborative workflow platform, access to venture capital firms and workshops on topics such as design thinking and coding.
21) CareLulu Pitch Declk
Startup Details:
Industry: EdTech
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $1.7M
Year: 2014
Round: Seed Funding
Company Link: CareLuLu
AngelList: AngelList
CareLuLu is an online platform that helps parents find and book educational childcare and babysitting services. It offers parents the convenience of searching, comparing, and booking quality providers in a safe and secure way. CareLuLu also provides daycare centers with powerful tools to manage their business, such as automated billing, scheduling, and marketing. With its innovative technology, CareLuLu strives to make it easier for parents to connect with trusted providers for the best possible care for their children.
22). Sonder Pitch Deck
Startup Details:
Industry: Hospitality, Travel, Proptech, Real Estate
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $225M
Deck Funding Year: 2019
Round: Late Stage
Company Link: Sonder
AngelList: AngelList
Sonder is a hospitality technology company that provides short-term apartment rentals around the world. Through their unique platform, customers can find and book stylish, fully furnished apartments in major cities such as London, Paris, New York, and San Francisco. From cozy studios to spacious lofts, Sonder has something for every traveler. With 24/7 guest support and a team of local experts on call in each city they serve, Sonder offers an unmatched level of service and convenience.
23) Mattermark Pitch Deck
Startup Details:
Industry: Big Data, Analytics, Machine Learning, IT, SoftwareAnalytics, Machine Le\
Business Model: B2B
Pitch Deck Details:
Amount Raised: $6.5M
Year: 2014
Round: Series A
Company Link: Mattermark
AngelList: AngelList
Mattermark is a data platform for venture capital firms that leverages machine learning, web crawlers, primary sources, and natural language processing to extract data from millions of news articles and websites daily. For a business which was admittedly targeted at a very specific ideal customer, their slides still did a good job of addressing market growth and how they planned to generate revenue.
After raising $17.2M over five rounds of funding, Mattermark was acquired by FullContact in 2017. In 2019, Mattermark relaunched as an independent company.
24) Pinshape Pitch Deck
Startup Details:
Industry: eCommerce, Marketplace, 3-D Technology, Art
Business Model: C2C
Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2014
Round: Seed
Company Links: Pinshape
AngelList: AngelList
Pinshape is an online 3D printing community and marketplace. It offers a platform for digital creators, makers, and 3D printing enthusiasts to sell their designs, share them with others, and find inspiring 3D printable models. Pinshape also provides resources to help members learn more about 3D printing and CAD design.
This eCommerce pitch deck was used to raise capital during Pinshape’s seed round in 2014. The presentation outlines the company’s mission, technology offerings and unique features while also providing detailed information about the 3D printing market and its potential.
25) StudySoup Pitch Deck
Startup Details:
Industry: Edtech, Collaboration
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $300K
Year: 2014
Round: Seed
Company Link: StudySoup
AngelList: AngelList
StudySoup is an online platform that connects students to study materials. It allows students to exchange lecture notes, and offers a variety of features, including course notes, study guides, tutoring services and more, all designed to help students succeed in their studies. With StudySoup, users can access course materials from thousands of college courses across the United States. They also offer personalized recommendations for each student’s unique academic needs.
26). RealtyShares Pitch Deck
Startup Details:
Industry: Real Estate, Proptech, FinTech, Payments, Accounting
Customer Model: B2C
Pitch Deck Details:
Amount Raised: $1.9M
Deck Funding Year: 2014
Round: Early Stage
Company Link: RealtyShares
AngelList: AngelList
RealtyShares is an online investment platform that enables accredited and non-accredited investors to invest in residential and commercial real estate projects. The company provides access to pre-vetted investments with detailed due diligence, which allows investors to diversify their portfolios while earning passive income. With a simple online platform, RealtyShares makes it easy for investors to quickly identify and invest in lucrative deals.
27) EquityBee Pitch Deck
Startup Details:
Industry: Marketplace, FinTech, Payments,
Business Model: B2B2C
Pitch Deck Details:
Amount Raised: $20M
EquityBee Deck Funding Year: 2020
Round: Series A
Company Link: EquityBee
AngelList: AngelList
EquityBee is a financial technology company that provides services to help founders, employees, and investors access their equity. Their services include personalized advice, automated tools, and resources that enable users to understand their options, navigate the process of issuing equity shares, and maximize their returns. Through EquityBee’s platform, users can access a marketplace of pre-vetted investors who are ready to invest in private companies.
28) ActivityHero Pitch Deck
Startup Details:
Industry: EdTech, Events
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $2.2M
Year: 2014
Round: Seed
Company Link: ActivityHero
AngelList: AngelList
ActivityHero is an online marketplace that connects parents, caregivers, and kids to local activities and classes. It offers a wide range of activities such as music lessons, sports camps, art classes, and more. The company was founded in 2013 and is headquartered in San Francisco. ActivityHero makes finding and registering for the perfect activity easy by providing reviews, discounts, and a convenient search tool.
29). Homigo Pitch Deck
Startup Details:
Industry: Hospitality, Real Estate, Proptech,
Customer Model: B2C, B2B
Pitch Deck Details:
Amount Raised: $200K
Deck Funding Year: 2015
Round: Seed
Company Link: Homigo
AngelList: AngelList
Homigo is an innovative real estate company that provides rental housing solutions for individuals and families in India. Founded by a team of experienced professionals, Homigo’ mobile property platform offers convenient, secure, and affordable longterm rentals that are accessible to all. With their extensive network of properties spread across the country, Homigo strives to provide quality living experiences to its customers.
30) Floqq Pitch Deck
Startup Details:
Industry: EdTech, Video
Customer Model: B2C
Pitch Deck Details:
Amount Raised: € 1.1M
Year: 2017
Round: Series A
Company Link: Floqq
AngelList: AngelList
Floqq is the Latin America’s biggest marketplace for online video courses. With over 35,000 courses across a wide range of topics, Floqq offers users access to quality learning material from some of the best instructors and experts in the region. Floqq’s platform is designed to make it easy to find and enroll in online courses, with a simple interface that allows users to quickly search for their desired content, as well as for experts to sell online courses in their area of expertise. From business skills and personal development to technology and design, Floqq has something for everyone.
30) Manpacks Pitch Deck
Startup Details:
Industry: Retail, Healthcare, Fashion
Customer Model: B2C
Pitch Deck Details:
Amount Raised: $500K
Year: 2011
Round: Crowdfunding
Company Link: Manpacks
AngelList: AngelList
Manpacks is a subscription-based service that delivers essential items and supplies to customers on a monthly basis. The company offers an array of products tailored to the needs of busy professionals and working households, from clothing and grooming essentials to office supplies and home goods. Customers can customize their subscription boxes, select items from a wide range of brands, and enjoy free shipping on all orders. Manpacks strives to make shopping for everyday essentials quick, easy, and hassle-free.
The Bottom Line on Marketplace Pitch Decks
A pitch deck is a crucial tool as you’re starting to raise funding for your startup! It’s important to make sure that your deck is comprehensive, well-structured, and tells a compelling story—one that potential investors will be interested in. Even if you have an amazing product or service, having a well-crafted pitch deck can make the difference between success and failure when it comes to securing an investment round.
And crafting a great pitch deck for a marketplace startup can be an especially challenging proposition, so we hope that these best pitch deck examples from successful marketplace startups can help inspire you as you’re creating your own pitch deck. Good luck!
Need more pitch deck inspiration? Check out our:
How to start a business with no money and bad credit scores.
25 Essential SaaS Pitch Decks for Startups,
25 Fintech Pitch Decks by VC-Funded Startups,
25 Best eCommerce Pitch Deck Examples from Funded Startups,
8 Best Biotech Examples from Established Startups,
11 Best Real Estate Pitch Deck Examples from Established Startups,
16 Best Social Media Pitch Deck Examples from Well-Known Startups,
5 Best Crypto Pitch Decks from VC-Funded Startups,
12 Essential Healthcare Pitch Decks from VC-Funded Startups,
10 Successful Sports Pitch Deck Examples from VC-Funded Startups,
8 Essential Fashion Pitch Deck Examples from Successful Startups,
12 Best Travel Pitch Decks from VC-Funded Startups,
11 Pitch Decks from Top Proptech Startups,
7 Pitch Decks from Established InsurTech Startups,
19 Best Pre-Seed Pitch Decks from Early Stage Startups,
5 Essential Pitch Decks from Top Hospitality Startups,
4 Essential Pitch Decks from VC-Backed Agriculture Startups,
27 Essential Pitch Decks from Top B2B Startups,
17 Essential Series A Pitch Decks by VC-Funded Startups,
8 Pitch Decks from Top Robotics Startups,
15 Pitch Decks from Successful Big Data Startups,
7 Pitch Decks by Top Augmented Reality Startups,
14 Pitch Decks from Top Machine Learning Startups,
5 Pitch Decks by Established Legal Tech Companies,
10 Essential Pitch Decks by VC-Funded CleanTech Startups,
6 Pitch Decks by Notable Restaurant Startups,
4 Pitch Decks from Top Ridesharing Companies,
and 19 Best Edtech Pitch Deck Examples.
