If you’re a B2B startup founder looking for examples of successful pitch decks to help you build your own, then this blog is just what you need! By looking at some of the most successful B2B startups and their pitch decks, we’ll be able to give insight into both what made these particular B2B startups a success, how they were able to scale that success, and then also what investors saw in these innovative companies that made them write a check!
So get comfortable, put on your entrepreneurial lens, and buckle up as we explore the ins-and outs of pitching a B2B startup!
What is a B2B Startup?
B2B startups, or business-to-business startups, provide a product or service to other businesses. This can be in the form of software, hardware, or consulting services. So for example, San Francisco-based SalesForce is one of the best known B2B companies in the world, providing a all-in-one SaaS platform businesses to manage their selling process and sales reps, marketing, and CRM. Salesforce holds the record for reaching $10 billion in revenue faster than any other enterprise software company.
And Slack is one of the most recognizable b2b companies in the business world and has skyrocketed to success since its founding in 2014. It provides a unique workflow that enables efficient collaboration between teams and integrates with a wide range of other apps.
Another example of a B2B business model are income verification startups which help financial institutions quickly verify income during the mortgage and car loan process and landlords verify income when renting apartments.
This is in contrast to B2C (or business-to-consumer) companies which provide a product or service directly to consumers. A simple example of a B2C business is McDonald’s which directly sells its hamburgers to customers who walk through their doors.
Learn more about B2B businesses with our articles Ten Ways to Sales Hack a B2B Startup and 5 Ways to Get More B2B Sales Fast.
Why Do Investors Like Investing in B2B Startups?
Many investors prefer to invest in B2B companies, and in many cases, they focus exclusively on investing in B2B. Once you understand that venture capital and private equity investors are primarily seeking “unicorns” (startups that reach valuations of over a billion dollars), it is easy to see why.
Because B2B companies sell to businesses (or in some cases, organizations) by solving their specific needs, they generate recurring revenue which is much more reliable and predictable than selling direct to consumers. This makes it easy for investors to model the business’ revenue over time as it is able to scale and the likelihood that the startup will be reaching valuations of over a billion dollars.
(For more on startup fundraising read our articles: 15 Pre-Seed Venture Capital Firms Who Invest in Early Stage Startups. How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch).
However, like with all things, B2B startups do carry risk. As opposed to consumer-focused startups that target individual customers, B2B startups pursue a longer sales cycle and higher price points which means that it can take a while for a B2B startup’s revenue to get going.
Examples of Pitch Decks from Top B2B Startups
Knowing what investors are looking for in a great b2b startup can provide guidance on both how to craft a winning pitch deck AND what some early markers of potential success look like. And pitch decks can be an amazing peek into what’s worked for startups in the past, so let’s take a look at the decks of some of the most successful B2B companies of the recent past!
1) Dropbox
Startup Details
Business Model: SaaS
Industry: Cloud, IT
Customer Model: B2C, B2B
Pitch Deck Details:
Amount Raised: $1.2M
Funding Year: 2007
Company Website: Dropbox
AngelList: AngelList
Dropbox is one of the leading B2B startups in the world today, with enormous global reach and an excellent product. As a software as a service provider, and collaboration platform, it provides access to business-oriented storage and delivery services for both individuals and teams alike, replacing traditional data warehouses. If you’re looking for an example of a great pitch deck design at a b2b startup level, Dropbox’s presentation at TechCrunch Disrupt 2009 is an iconic case study – one that clearly demonstrates why building relationships with investors is absolutely essential!
2). The AirBnB Pitch Deck
Startup Details:
Business Model: Marketplace
Industry: Hospitality, Travel Industry
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $600K
Funding Year: 2008
Round: Seed
Company Website: Airbnb
AngelList: AngelList
AirBnB is one of the most successful b2b startups, offering an online marketplace for booking short-term stays in different locations. As a business model, AirBnB’s success lies in its ability to provide both hosts and customers with an efficient platform that allows them to connect and transact in an easy manner. AirBnB’s pitch deck was a masterpiece, showcasing the company’s ability to solve both sides of the market—hosts and customers. By presenting figures that showed the potential growth of their business model, AirBnB was able to clearly demonstrate its position in the industry and why it would be an attractive investment for venture capitalists. This was a key factor in the success of their pitch deck, as it allowed investors to understand the the potential of AirBnB’s business model and how it could scale.
3) Front
Startup Details:
Industry: SaaS
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $10M
Year: 2016
Company Website: Front
AngelList: AngelList
Front is a B2B customer communications software platform that allows enterprise clients to focus their teams on the customer relationship and how they communicate with them. Front allows users to consolidate customer data and communications into one place, and streamline the process for their customers and users and providing a solution that enables fast, accurate, human response in the customer experience/.
Even though this was a company with a lot of competitors on their competitive landscape, their pitch deck did a good job of telling a strong future growth story. Although this SaaS pitch deck dates from Front’s early Series A funding, the SaaS company has received 6 rounds of funding to date and over $200M in funding.
4) Predictive Index
Startup Details:
Industry: SaaS, HR, Productivity, Software, Collaboration
Business Model: B2B
Pitch Deck Details:
Amount Raised: $50M
Funding Year: 2019
Company Website: Predictive Index
AngelList: AngelList
The pitch deck is from Predictive Index, a human resources technology company that provides businesses with powerful tools to optimize the performance of their teams. Their platform combines web analytics, feedback, artificial intelligence and other features to help companies create an environment in which their employees can thrive and reach their potential. Predictive Index also offers consulting services to help organizations identify areas for improvement and develop effective strategies for success.
5) Magic Leap
Startup Details:
Industry: eCommerce, Augmented Reality, GovTech, Healthcare, Manufacturing, Hardware, 3D Technology
Business Model: B2G, B2B
Pitch Deck Details:
Amount Raised: $50M
Year: 2014
Company Website: Magic Leap
AngelList: AngelList
Magic Leap is a technology company that focuses on creating augmented reality and mixed reality experiences. Founded in 2011, Magic Leap is known for its groundbreaking spatial computing platform and mixed reality products. Magic Leap is driven to inspire people with new and innovative ways to interact with the world around them.
This Series A pitch deck was used to raise capital during its Series A round in 2014. It demonstrates the potential of their technology, as well as the value it can bring to businesses and government agencies through innovative applications.
6) Mattermark
Startup Details:
Industry: SaaS
Business Model: B2B
Pitch Deck Details:
Amount Raised: $6.5M
Funding Year: 2014
Company Website: Mattermark
AngelList: AngelList
Mattermark is a data platform for venture capital firms that leverages machine learning, web crawlers, primary sources, and natural language processing to extract data from millions of news articles and websites daily, allowing users to save time while taking in more data than ever before.. For a business which was admittedly targeted at a very specific ideal customer, their slides still did a good job of addressing market growth and how they planned to generate revenue.
After raising $17.2M over five rounds of funding, San Francisco-based Mattermark was acquired by FullContact in 2017. In 2019, Mattermark relaunched as an independent company.
7). Gusto
Startup Details:
Industry: SaaS, FinTech, HR, Cloud
Business Model: B2B
Pitch Deck Details:
Amount Raised: $20M
Funding Year: 2014
Company Website: Gusto
AngelList: AngelList
Gusto (formerly, ZenPayroll) is a cloud-based, payroll solution that helps businesses onboard, pay, insure, and support their teams with payroll, benefits, and more.
Gusto has received over $746M in funding across 13 rounds of funding from a variety of investors to date.
8) Foursquare
Startup Details:
Industry: App, Logistics, Software, IT, Online Marketing, Advertising, Big Data
Business Model: B2B
Pitch Deck Details:
Amount Raised: $1.4M
Funding Year: 2009
Round: Series A
Company Website: Foursquare
AngelList: AngelList
Foursquare is a location-based social networking app that enables users to explore their city and discover places that fit their interests. It offers personalized recommendations on the best places to eat, drink, shop, and more based on user reviews and ratings. Additionally, it provides helpful insights into trending hotspots around town.
9) Cloudera
Startup Details:
Industry: SaaS, Machine Learning, Big Data, AI, Cloud, Analytics
Business Model: B2B
Pitch Deck Details:
Amount Raised: $5M
Funding Year: 2008
Company Website: Cloudera
AngelList: AngelList
Cloudera is a B2B software company which provides a structured, flexible, and scalable platform, enabling sophisticated analysis of big data using Apache Hadoop, in any environment. Their pitch deck is an excellent example of a slide deck explains a highly technical SaaS business solution in a clear and concise manner. Clouder’s slide deck is especially impressive because in 2008 when this presentation was given, many elements of its technology were not yet commonly discussed, so they could not expect investors to have the background to understand the technical detail. As a result, each element of this deck’s content, down to the bullet points is carefuly through through.
10) Gestoos
Startup Details:
Industry: SaaS, Software, AI, IoT, Machine Learning, Retail, Robotics
Customer Model: B2B
Pitch Deck Details:
Amount Raised: €2.5M
Funding Year: 2017
Company Website: Gestoos
AngelList: AngelList
This slide deck is from Gestoos, a technology company specializing in artificial intelligence (AI) and gesture recognition. It develops sophisticated software solutions to identify and interpret human behavior and gestures in real-time, enabling users to interact more naturally with their environment.
With its cutting-edge technology, Gestoos offers a variety of innovative applications for businesses, developers and end-users, such as gesture-based navigation and motion control. The company’s mission is to bridge the gap between people and machines by creating intelligent interfaces that enable us to interact with our environment in a more natural way.
11). Parkbench Pitch Deck
Startup Details:
Business Model: SaaS
Industry: Real Estate, Proptech, Events, Marketing, Advertising, Collaboration, Travel
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $125K
Funding Year: 2016
Company Website: Parkbench
AngelList: AngelList
Parkbench is a comprehensive sales and marketing online platform that helps real estate agents build their personal brands and company identity and gain more clients in their neighborhood. With a suite of powerful tools, Parkbench enables real estate agents to create targeted marketing campaigns, showcase listings, monitor bidding wars, publish deals, manage time-consuming open houses, track analytics, and monitor customer feedback. Parkbench also provides an easy-to-use real estate agent dashboard that simplifies the process of managing client prospects and relationships.
12) Instamojo Pitch Deck
Startup Details:
Business Model: SaaS
Industry: FinTech, Payments, Retail
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $500K
Deck Funding Year: 2013
Round: Seed
Company Website: Instamojo
AngelList: AngelList
Instamojo is an Indian payment operations gateway and e-commerce platform. It provides merchants with the ability to accept payments from customers in over 100 different ways, including credit cards, debit cards, net banking, UPI, wallets and more. Instamojo also offers various services such as inventory management, invoicing, shipping, payment reminders and marketing solutions to help businesses of all sizes grow.
Instamojo’s pre-seed funding raised $500K from angel investors in 2013 with this pre-seed deck.
12) Blurbiz
Startup Details:
Business Model: SaaS
Industry: Video, Marketing, Social Media, Advertising, Art
Business Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $125K
Funding Year: 2016
Round: Pre-Seed
Company Website: Blurbiz
AngelList: AngelList
Blurbiz is a digital social media marketing and advertising agency that specializes in helping small businesses grow. They provide their clients with services such as web design, search engine optimization (SEO), social media services, social media strategy and management, social content marketing, email marketing, and more. Their team of experienced professionals are dedicated to creating effective campaigns that will help their clients reach their goals. Blurbiz also offers a suite of tools to help businesses track and measure their success.
13). Bind Pitch Deck
Startup Details:
Business Model: Subscription
Industry: Insurtech, Healthcare, HR
Customer Model: B2C, B2B
Pitch Deck Details:
Amount Raised: $60M
Funding Year: 2018
Round: Series A
Company Website: Bind
AngelList: AngelList
Bind is a startup company that administers health insurance for self-funded companies. They provide comprehensive coverage and cost control solutions to meet the needs of employers, employees, and plan members. Their innovative technology platform enables them to offer custom benefits plans tailored to each customer’s unique situation while controlling costs. Bind also offers support throughout the entire process, from plan design to claims management, to ensure their customers get the best coverage possible.
14). WeWork Pitch Deck
Startup Details:
Business Model: Subscription
Industry: Real Estate, Proptech, Collaboration
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $335M
Funding Year: 2014
Round: Late Stage
Company Website: WeWork
AngelList: AngelList
WeWork is an American commercial real estate company that provides shared beautiful workspaces for technology startups and services for other enterprises. It has a network of over 500 physical locations in 120 cities and 28 countries. WeWork offers flexible office space, private workspaces, co-working areas and amenities like meeting rooms, lounges, and business support services. It also offers enterprise solutions such as data analysis, cloud storage, a collaborative workflow platform, access to venture capital firms and workshops on topics such as design thinking and coding.
15) Promolta
Startup Details:
Business Model: SaaS
Industry: Advertising, Media, Video, Social Media, Marketing
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $100K
Funding Year: 2014
Company Website: Promolta
AngelList: AngelList
Promolta is an online advertising and social media agency that specializes in helping brands get more exposure and drive higher sales. With a powerful combination of technology, data, creativity and social media strategy, Promolta helps clients reach more customers through targeted campaigns across social media, video networks and other digital channels. Their goal is to help prospective clients achieve maximum ROI by making sure their brand and message reaches the right audiences.
16). Alan
Startup Details:
Business Model: App
Industry: FinTech, Healthcare, InsurTech
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $54M
Deck Funding Year: 2020
Round: Series C
Company Link: Alan
AngelList: AngelList
Alan is a healthcare startup company committed to providing personalized and comprehensive health care solutions to individuals and families. They offer services ranging from primary care, chronic disease management, telemedicine, mental health counseling, and more. Their team of experienced professionals use technology-driven tools to provide high-quality, low-cost healthcare services that are tailored to meet each individual’s needs. Alan also offers customers innovative solutions to reduce their out-of-pocket costs while providing them with access to excellent medical care. To do this, they have partnered with some of the world’s leading health insurance companies and leveraged cutting-edge technology to offer comprehensive services.
This B2B pitch deck was used to secure Alan’s Series C funding of $54M in 2020.
17) Prolaera Pitch Deck
Startup Details:
Business Model: Subscription, SaaS
Industry: Accounting, EdTech, LegalTech
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $35K
Year: 2015
Round: Pre-Seed
Company Link: Prolaera
AngelList: AngelList
Prolaera is a startup that specializes in providing CPAs with the tools and resources they need to stay up-to-date on their continuing professional education (CPE). Their services include automated CPE tracking, personalized learning plans, online learning and training event management. With Prolaera’s comprehensive suite of tools and resources, licensed professionals can easily manage their CPE requirements and continue to stay ahead of the curve.
18). VisionX Pitch Deck
Startup Details:
Business Model: SaaS
Industry: InsurTech, AI, Machine Learning, Augmented Reality, Software, IT
Customer Model: B2B
Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Seed
Company Link: VisionX
AngelList: AngelList
VisionX is a revolutionary on-demand insurance platform that facilitates the global distribution of insurance products to customers in an efficient and streamlined manner. It connects insurance companies, intermediaries and insurance agents by utilizing cutting-edge technology and data analytics which allows for instantaneous quoting and purchasing. This helps all parties involved reduce costs while providing enhanced customer service experiences.
19). The Lola Pitch Deck
Startup Details:
Business Model: SaaS
Industry: Travel, FinTech, Analytics
Business Model: B2B
Pitch Deck Details:
Amount Raised: $37M
Lola Deck Funding Year: 2019
Round: Late-Stage
Company Website: N/A
AngelList: AngelList
Lola was a travel startup which developed corporate travel management and expense software for small to medium-sized companies. Lola provided hotel and flight search information as well as booking services for businesses. Its business travel planning and corporate travel solution also provided administrative analytics on employee travel and associated costs. Before its acquisition by Capital One in 2021, Lola had received more than $80 million in funding from investors.
These slides were part of a pitch deck which was used to raise Lola’s $37M Series C round, and highlight Lola’s strengths, a highly-experienced executive team and the social proof of a highly-rated product.
20). Zentist Pitch Deck
Startup Details:
Business Model: SaaS
Industry: Healthcare, Big Data, InsurTech, Software, Analytics
Customer Model: B2B
Pitch Deck Details:
Amount Raised: Undisclosed
Deck Funding Year: 2017
Round: Seed
Company Website: Zentist
AngelList: AngelList
Zentist is an innovative healthcare technology company that provides a comprehensive solution for dental care. Its platform offers an all-in-one solution for dentists and their patients, from appointment scheduling to patient records, insurance processing, and payments. Zentist also provides a suite of tools to help dentists manage their practice more efficiently. The company’s goal is to make dental care more accessible and affordable while providing the highest quality of care.
21). Home61
Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $1M
Deck Funding Year: 2016
Round: Seed
Company Website: Home61
AngelList: AngelList
Home61 is a online marketplace company that helps homeowners, buyers and renters find the perfect home quickly and easily. The B2B proptech company provides an easy-to-use software platform allowing users to search for properties, compare listings, save favorites, connect with real estate agents and get personalized advice. Home61 also offers a suite of services to help people make smarter decisions when buying or selling a home such as loan pre-qualification, real estate market analysis and more.
22) MapMe
Startup Details:
Business Model: SaaS
Industry: Travel, Transportation, Logistics, 3D Technology, Social Media, Media
Business Model: B2B
Pitch Deck Details:
Amount Raised: $1M
Year: 2015
Round: Seed
Company Links: MapMe
AngelList: AngelList
MapMe is a digital mapping platform that offers businesses and developers a powerful way to create interactive maps. With its intuitive drag-and-drop interface, MapMe allows users to quickly and easily build custom maps with features such as pinning, data visualization, and more. MapMe also provides access to detailed demographic data that can be used to analyze customer behavior and target market segments.
23). Biomarker Labs Pitch Deck
Startup Details:
Business Model: App
Industry: Healthcare, Biotech, Sports, Food, Analytics
Customer Model: B2B
Pitch Deck Details:
Amount Raised: Undisclosed
Deck Funding Year: 2017
Round: Seed
Company Link: Biomarker Labs
AngelList: AngelList
Biomarker Labs is a biotechnology company dedicated to developing innovative and transformative diagnostic solutions for personalized medicine. The company designs and develops proprietary biomarkers, antibodies, and reagents to enable personalized diagnostics. Biomarker Labs offers comprehensive solutions for diagnosing various diseases and conditions, ranging from cancer to cardiovascular disease. With a mission to improve patient outcomes through advanced diagnostic technologies, the company is committed to delivering high-quality products that are cost effective and efficient.
24). Square
Startup Details:
Industry: SaaS, FinTech, Payments
Business Model: B2B
Pitch Deck Details:
Amount Raised: $200M
Square Deck Funding Year: 2012
Round: Late-Stage
Company Website: Block
AngelList: AngelList
Block (formerly known as Square) is a San Francisco-based B2B software payments platform and hardware company that facilitates payment operations for small to medium-sized businesses. In short, Block provides a payments solutions for these companies to easily and securely take accept credit card payments and use smartphone or tablet computers as payment registers for a point of sale system, as well as tools such as payment reminders.
The Square deck is one of those fintech pitch decks with questions attached to it.
Please note: this is one of those fintech pitch decks with questions attached to it. This pitch deck is allegedly a deck that was designed to be used for the company late stage funding raised in 2011-2012, but there has been debate about the true authorship of the slides in this deck. There have also been claims that this pitch deck was created by students a UC Berkeley as part of a school project. That has not been verified, and Block (which is notoriously private about its corporate materials) isn’t saying.
In any case, though, whatever this authorship, this fintech pitch deck is still an excellent example of a deck which has to present and explain a complicated business, one that integrates both software and hardware as well as Fintech.
25) Brex
Startup Details:
Industry: SaaS, FinTech, Accounting, Payments
Business Model: B2B
Pitch Deck Details:
Amount Raised: $57M
Brex Deck Funding Year: 2018
Round: Series B
Company Website: Brex
AngelList: AngelList
This slide deck is from Brex, a financial technology company that provides innovative solutions for startups. It offers a suite of products to help startups manage their finances, such as business credit cards, cash management accounts, and more. Brex also provides insights into startup trends and analytics to help founders visualize data to better understand their business.
This fintech pitch deck was used to secure their Series B funding of $57M in 2018.
For more on the Brex pitch deck, check out our Brex Pitch Deck Breakdown.
26) TruMid
Startup Details:
Industry: SaaS, FinTech, IT, Big Data
Business Model: B2B
Pitch Deck Details:
Amount Raised: $53M
TruMid Deck Funding Year: 2018
Round: Late Stage
Company Website: Trumid
AngelList: AngelList
Trumid is an electronic marketplace and financial technology company that provides a modern, efficient trading platform for corporate bonds. The full stack fintech company enables investors to quickly, safely and effectively trade corporate bonds. Trumid offers a comprehensive suite of products and services, including pre-trade analytics, post-trade analytics, workflow automation, real-time pricing data, and more.
This fintech pitch deck was used to secure their Series C funding of $53M in 2018. The slides provide an overview of Trumid, the challenges it solves and its competitive landscape. It also includes a detailed breakdown of their technology stack, customer success stories and financial information.
27) Ethic
Startup Details:
Industry: Accounting, FinTech, Cleantech
Business Model: B2B
Pitch Deck Details:
Amount Raised: $13M
Ethic Deck Funding Year: 2019
Round: Series A
Company Website: Ethic
AngelList: AngelList
Ethic is a technology company that focuses on ethical and sustainable software solutions. They specialize in creating open-source software for businesses and organizations and strive to provide the most effective and secure solutions for their clients. Their mission is to promote responsible business practices, reduce environmental footprint, and facilitate digital transformation.
This B2B pitch deck was used to secure their Series A funding of $13M in 2019. The slides provide an overview of Ethic’s products and services, including its suite of software solutions
For more on pitch decks, read our article on How to Create an A+ Venture Capital Pitch Deck.
Need More Pitch Deck Inspiration?
Check out our:
25 Essential SaaS Pitch Decks for Startups,
25 Fintech Pitch Decks by VC-Funded Startups,
25 Best eCommerce Pitch Deck Examples from Funded Startups,
8 Best Biotech Pitch Deck Examples from Established Startups,
16 Best Social Media Pitch Deck Examples from Well-Known Startups,
31 Best Marketplace Pitch Deck Examples from VC-Funded Startups,
11 Best Real Estate Pitch Deck Examples from Established Startups,
5 Best Crypto Pitch Decks from VC-Funded Startups,
8 Essential Fashion Pitch Deck Examples from Successful Startups,
12 Essential Healthcare Pitch Decks from VC-Funded Startups,
10 Successful Sports Pitch Deck Examples from VC-Funded Startups,
12 Best Travel Pitch Decks from VC-Funded Startups,
11 Pitch Decks from Top Proptech Startups,
12 Best Travel Pitch Decks from VC-Funded Startups,
7 Pitch Decks from Established InsurTech Startups,
19 Best Pre-Seed Pitch Decks from Early Stage Startups.
4 Essential Pitch Decks from VC-Backed Agriculture Startups,
17 Essential Series A Pitch Decks by VC-Funded Startups,
15 Pitch Decks from Successful Big Data Startups,
14 Pitch Decks from Top Machine Learning Startups,
and 19 Best Edtech Pitch Deck Examples.’
