PropTech, or property technology, is one of the hottest new industries in the startup world. And it’s no wonder why. Proptech startups are rethinking and redesigning the way we interact with the built environment around us.
From apps that help you find your perfect home to drones that inspect construction sites to an online platform that just plain makes the home buying and selling process easier, proptech companies are using technology to solve some of the most pressing problems in the real estate industry.
In this blog post, we’ll take a look at some of the most successful proptech startups and see what makes their pitch decks so special. After reading this post, you’ll have a better understanding of what it takes to create a successful proptech startup. So let’s get started!
What is proptech and why is it important?
Proptech, or property technology, is the term used to refer to technology related to property management and commercial real estate. Generally speaking, the proptech space includes any technology used to increase efficiency in the process of buying, selling, renting, and managing property.
By leveraging proptech advancements in data analysis capabilities and automation algorithms, proptech enables businesses to streamline decision-making processes and provide innovative solutions that give companies a competitive advantage. As such, proptech has become an integral part of the real estate industry and plays a vital role in modernizing traditional property management practices for everyone, including real estate developers, real estate agents, property owners, .mortgage lenders, home buyers, and other players in the real estate and property spaces.
Some examples of successful proptech companies
In recent years, proptech companies (which often strongly overlaps with real estate tech) have been revolutionizing the real estate process and how real estate professionals work, providing digital solutions to the real estate sector. Some successful examples include Softbank-funded Compass, an AI-powered data analytics company that optimizes real estate transactions, and Wealth Migrate, a real estate crowdfunding digital platform that leverages blockchain for secure real estate investments. By utilizing cutting-edge technology, proptech startups are transforming the traditional real estate market into a modern and sophisticated version of itself.
How Proptech startups can attract VC funding
With how proptech startups are revolutionizing the real estate sector and related real estate services, it isn’t surprising that many of them have been able to attract venture capital funding to fuel their growth. But proptech companies, like many startups, can be both promising and risky.
That is where the pitch deck comes in…
What Is a Pitch Deck? And Why Would a Proptech Startup Need One?
A pitch deck is a presentation created by a startup to help explain their business model and get investors interested in investing. It’s essentially the startup equivalent of a resume, where the entrepreneur has the chance to showcase their idea in an organized and compelling way.
For proptech startups specifically, having a well-crafted pitch deck can be an invaluable asset in the process of getting funding. A pitch deck should focus on the company’s unique value proposition and highlight why investors should invest in the startup. It should also include information about the team, a detailed market analysis, a product roadmap, and financial projections that showcase how much money the startup is likely to make.
By using an effective pitch deck, proptech startups can demonstrate their understanding of the real estate market, show how their technology will solve existing problems, and explain why they will be able to successfully deliver a desired return on investment to potential investors. An excellent pitch deck is essential to gaining venture capitalist attention and should be carefully crafted in order to maximize its effectiveness.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch).
The Key Components of a Successful Proptech Pitch Deck
Creating a successful proptech pitch deck is an important step for any business that wants to achieve success. It gives potential investors the information they need to make a decision about investing in your business. But what goes into a successful pitch deck?
The most important components of a successful pitch deck include an overview of your business plan, an understanding of the target market, financials, and any projections. Additionally, the narrative of your business should be clear and concise with well-researched slides that demonstrate the credibility of your business’ vision. Finally, a successful proptech pitch deck should have detailed information on the team behind the business and a summary slide for investors describing funds needed and the planned use of those funds.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck.
Building your first pitch deck can feel overwhelming at first, but crafting a compelling deck can set your business apart from others looking for investor funding and help you secure essential capital to reach business goals.
Learn more about the 15 Pre-Seed Venture Capital Firms Who Invest in Early Stage Startups.
Let’s take a look at how some successful proptech companies have done it…
11 Pitch Decks from Top Proptech Companies
1). Streamloan Pitch Deck
Proptech Startup Details:
Business Model: SaaS
Industry: App, Real Estate, Proptech, FinTech, Payments
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Seed
Company Link: StreamLoan
AngelList: AngelList
StreamLoan is a technology-powered mortgage company that provides an innovative and efficient way for potential home buyers to buy, refinance, and renovate homes. With a focus on customer service and using cutting-edge technology, StreamLoan makes the mortgage process easier and faster than ever before. StreamLoan also offers competitive rates and low fees on financing options, , making it a great choice for anyone looking to purchase or refinance their home.
2). HomeBot Pitch Deck
Proptech Startup Details:
Business Model: App
Industry: Real Estate, Proptech, FinTech, Payments
Customer Model: B2C
Pitch Deck Details:
Amount Raised: $4.5M
Deck Funding Year: 2017
Round: Seed
Company Link: Homebot
AngelList: AngelList
Homebot is an online marketing platform that helps real estate agents and loan officers increase repeat and referral business by assisting their clients in building wealth. Homebot’s web-based application allows users to track their home value and home equity, helping homeowners manage their finances, and receive personalized insights to make more informed decisions about their home. Through its comprehensive services, Homebot provides users with the resources they need to successfully manage their investments and build wealth.
3). Sonder Pitch Deck
Proptech Startup Details:
Business Model: Marketplace
Industry: Hospitality, Travel, Proptech, Real Estate
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $225M
Deck Funding Year: 2019
Round: Late Stage
Company Link: Sonder
AngelList: AngelList
Sonder is a hospitality technology company that provides short-term apartment rentals around the world. Through their unique platform, customers can find and book stylish, fully furnished apartments in major cities such as London, Paris, New York, and San Francisco. From cozy studios to spacious lofts, Sonder has something for every traveler. With 24/7 guest support and a team of local experts on call in each city they serve, Sonder offers an unmatched level of service and convenience.
4). Mashvisor Pitch Deck
Proptech Startup Details:
Business Model: SaaS
Industry: Real Estate, Proptech, Analytics, Big Data, Accounting
Customer Model: B2C
Pitch Deck Details:
Amount Raised: $200K
Deck Funding Year: 2016
Round: Seed
Company Link: Mashvisor
AngelList: AngelList
Mashvisor is a real estate analytics platform that provides users with data-driven insights to help them make more informed real estate investment decisions. By leveraging predictive analytics and machine learning, Mashvisor helps real estate investors compare different locations and identify the best investment opportunities in the US real estate property market. It also offers real estate investing resources such as detailed property market analysis tools, including real estate market analysis, rental income estimates, cash flow projections, and market trends.
5). Home61 Pitch Deck
Proptech Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $1M
Deck Funding Year: 2016
Round: Seed
Company Link: Home61
AngelList: AngelList
Home61 is a online marketplace company that helps homeowners, buyers and renters find the perfect home quickly and easily. The proptech company provides an easy-to-use platform where users can search for properties, compare listings, save favorites, connect with real estate agents and get personalized advice. Home61 also offers a suite of services to help people make smarter decisions when buying or selling a home such as loan pre-qualification, real estate market analysis and more.
6). WeWork Pitch Deck
Proptech Startup Details:
Business Model: Subscription
Industry: Real Estate, Proptech, Collaboration
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $335M
Deck Funding Year: 2014
Round: Late Stage
Company Link: WeWork
AngelList: AngelList
WeWork is an American commercial real estate company that provides shared beautiful workspaces for technology startups and services for other enterprises. It has a network of over 500 physical locations in 120 cities and 28 countries. WeWork offers flexible office space, private workspaces, co-working areas and amenities like meeting rooms, lounges, and business support services. It also offers enterprise solutions such as data analysis, cloud storage, a collaborative workflow platform, access to venture capital firms and workshops on topics such as design thinking and coding.
7). Parkbench Pitch Deck
Proptech Startup Details:
Business Model: SaaS
Industry: Real Estate, Proptech, Events, Marketing, Advertising, Collaboration, Travel
Customer Model: B2B, B2C
Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Pre-Seed
Company Link: Parkbench
AngelList: AngelList
Parkbench is a comprehensive sales and marketing online platform that helps real estate agents build their personal brand and company identity and gain more clients in their neighborhood. With a suite of powerful tools, Parkbench enables real estate agents to create targeted marketing campaigns, showcase listings, monitor bidding wars, publish deals, manage time-consuming open houses, track analytics, and monitor customer feedback. Parkbench also provides an easy-to-use real estate agent dashboard that simplifies the process of managing client relationships.
8). OpenDoor Pitch Deck
Proptech Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech
Customer Model: C2C
Pitch Deck Details:
Amount Raised: $10M
Deck Funding Year: 2014
Round: Series A
Company Link: OpenDoor
AngelList: AngelList
OpenDoor is an online real estate marketplace company that makes the home buying and selling process easier and more efficient. It offers a simple, transparent process that eliminates the need for a traditional real estate agent and real estate agency fees for home buyers and home sellers. OpenDoor also provides home loan financing and mortgages, helping customers find the best deals on their new home and providing real estate services to assist in closing residential home loans.
9). RealtyShares Pitch Deck
Proptech Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech, FinTech, Payments, Accounting
Customer Model: B2C
Pitch Deck Details:
Amount Raised: $1.9M
Deck Funding Year: 2014
Round: Early Stage
Company Link: RealtyShares
AngelList: AngelList
RealtyShares is an online marketplace and investment platform that enables accredited and non-accredited investors to invest in residential property and commercial real estate projects. The company provides access to pre-vetted investments with detailed due diligence, which allows investors to diversify their portfolios while earning passive income. With a simple online platform, RealtyShares makes it easy for investors to quickly identify and invest in lucrative deals.
10). SilverNest
Real Estate Startup Details:
Business Model: SaaS
Industry: Proptech, Real Estate, Collaboration
Customer Model: C2C
Real Estate Pitch Deck Details:
Amount Raised: $590K
Deck Funding Year: 2016
Round: Seed
Company Link: Silvernest
AngelList: AngelList
Silvernest is a specialized home-sharing service that helps empty nesters and aging homeowners share accommodations, pool resources and find compatible and reliable housemates. The company provides an online platform that enables aging homeowners to list their homes, connect with potential housemates in similar circumstances, and securely manage shared living arrangements. Silvernest also offers resources and support to ensure a successful home-sharing experience.
11). Homigo Pitch Deck
Proptech Startup Details:
Business Model: Marketplace
Industry: Hospitality, Real Estate, Proptech,
Customer Model: B2C, B2B
Pitch Deck Details:
Amount Raised: $200K
Deck Funding Year: 2015
Round: Seed
Company Link: Homigo
AngelList: AngelList
Homigo is an innovative real estate company that provides rental housing solutions for individuals and families in India. Founded by a team of experienced real estate professionals, Homigo’ mobile property platform offers convenient, secure, and affordable longterm rentals that are accessible to all. With their extensive network of properties spread across the country, Homigo strives to provide quality living experiences to its customers.
The Bottom Line on Proptech Startups and Their Decks
In summary, proptech is an exciting and growing industry that offers immense potential for entrepreneurs. As this blog post shows, there are several successful proptech startups that have paved the way for others in the space. By understanding the key components of a successful pitch deck, many entrepreneurs can secure valuable VC funding to help their venture grow and reach success.
By researching various technologies, innovative ideas and proptech trends, entrepreneurs can make well-informed decisions on what would be required to create a successful proptech startup. With these guidelines and information in mind, companies have the opportunity to create disruptive products that can change how we interact with our built environment!
Need More Pitch Deck Inspiration?
Check out our:
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