Pendo is a Analytics startup that used this pitch deck to raise $20M

  • Analytics
  • SaaS
  • Series B
  • 2016

If you’re a startup founder looking for venture capital, then you know that you’ll need an excellent pitch deck.

At Founders Go Here, we’ve compiled over 300 pitch decks to give you examples of what’s worked for other startups.

Here is the pitch deck that Pendo used in their Series B that got them $20M.


Industry: Analytics, Software, Productivity

Business Model: SaaS

Investment Type:

Size of Round: $20M

Stage: Series B

Year: 2016

Links: Pendo, AngelList

Pendo is a product-analytics app built to help software companies develop products that resonate with customers. The app allows software makers to embed in their products a wide range of tools that can lead both to a better product experience for users and new insights for the product team.

This is a great pitch deck example of how to explain a deep B2B business strategy to investors, while also highlighting the customer success it had already achieved at the time. It’s no wonder that the company has been a hit with investors, raising over $200M to date.

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Read more on How to Raise Venture Capital

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