Are you looking for inspiration for your real estate pitch deck? Check out these 11 examples from established real estate startups. From creative visuals to compelling data points, see what works (and what doesn’t) in these pitch decks. Then use these tips to create a winning real estate pitch deck of your own.
What Is a Pitch Deck and Why Does It Matter?
At its most basic, a “pitch deck” is the slide deck that accompanies a pitch presentation made to investors for potential investment. Pitch decks are essentially a very quick overview of the major points of your business plan, packaged for investors to review.
Pitch decks are especially essential in the fundraising because they are a key communication tool used with potential investors. In many cases, investors will request to see a company’s deck before agreeing to meet with a startup team. (For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. How to Create a Startup Pitch, Startup Sales Strategy).
What Makes for a Pitch Deck That Can Attract Investors?
Crafting the perfect pitch deck is essential in order to attract investors. The pitch deck should present the company’s core story, and outline their unique strategy for gaining users and generating revenue. It can also illustrate their team’s expertise and the challenges they have faced up to this point—along with an explanation of why their solution works. Additionally, pitch decks should provide hard data that demonstrates traction and growth, such as detailed information on user engagement and retention rates. Making sure to cover all of these points eloquently and professionally will ensure that your pitch deck catches an investor’s eye.
For more on how to build a stellar pitch deck, read our articles on How to Create an A+ Venture Capital Pitch Deck and How Do Angel Investors Work?
Reminder: Identify Your Potential Investors
Before you startup pitching, It is essential to identify the investors you are trying to attract. Are they angel investors, venture capitalists, real estate investors, strategic corporates, or something else?
Identifying the investors you are trying to attract will help ensure that your message resonates with the people who matter and match investors you’re talking to. Consider what potential investors may be looking for in your work and adjust messaging accordingly; factors such as age and geographic location can play a role in defining your target markets.
Angel investors, for example, seek out the real estate startups that have strong potential growth opportunities. On the other hand, real estate investors may be interested in properties within specific price ranges or locations targeted by potential homeowners. Take some time to deeply consider potential target audiences when your pitch deck.
Read about the Advantages and Disadvantages of Angel Investors and the Advantages and Disadvantages of Venture Capital.
And Now… TK Real Estate Pitch Deck Examples for Your Pitch Deck Inspiration
1). Home61
Real Estate Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech
Customer Model: B2B, B2C
Real Estate Pitch Deck Details:
Amount Raised: $1M
Deck Funding Year: 2016
Round: Seed
Company Link: Home61
AngelList: AngelList
Home61 is a online real estate marketplace company that helps homeowners, buyers and renters find the perfect home quickly and easily. The company provides an easy-to-use platform where users can search for properties, compare listings, save favorites, connect with agents and get personalized advice. Home61 also offers a suite of services to help people make smarter decisions when buying or selling a home such as loan pre-qualification, real estate market analysis and more.
2). WeWork
Real Estate Startup Details:
Business Model: Subscription
Industry: Real Estate, Proptech, Collaboration
Customer Model: B2B, B2C
Real Estate Pitch Deck Details:
Amount Raised: $335M
Deck Funding Year: 2014
Round: Late Stage
Company Link: WeWork
AngelList: AngelList
WeWork is an American commercial real estate company that provides shared beautiful workspaces for technology startups and services for other enterprises. It has a network of over 500 physical locations in 120 cities and 28 countries. WeWork offers flexible office space, private workspaces, co-working areas and amenities like meeting rooms, lounges, and business support services. It also offers enterprise solutions such as data analysis, cloud storage, a collaborative workflow platform, access to venture capital firms and workshops on topics such as design thinking and coding.
3). OpenDoor
Real Estate Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech
Customer Model: C2C
Real Estate Pitch Deck Details:
Amount Raised: $10M
Deck Funding Year: 2014
Round: Series A
Company Link: OpenDoor
AngelList: AngelList
OpenDoor is an online real estate marketplace company that makes the home buying and home selling process easier and more efficient. It offers a simple, transparent process that eliminates the need for traditional agents and real estate agency fees. OpenDoor also provides home loan financing and mortgages, helping customers find the best deals on their new home and providing services to assist in closing residential home loans.
4). Sonder
Real Estate Startup Details:
Business Model: Marketplace
Industry: Hospitality, Travel, Proptech, Real Estate
Customer Model: C2C
Real Estate Pitch Deck Details:
Amount Raised: $225M
Deck Funding Year: 2019
Round: Late Stage
Company Link: Sonder
AngelList: AngelList
Sonder is a hospitality technology company that provides short-term apartment rentals around the world. Through their unique platform, customers can find and book stylish, fully furnished apartments in major cities such as London, Paris, New York, and San Francisco. From cozy studios to spacious lofts, Sonder has something for every traveler. With 24/7 guest support and a team of local experts on call in each city they serve, Sonder offers an unmatched level of service and convenience.
5). Streamloan
Real Estate Startup Details:
Business Model: SaaS
Industry: App, Real Estate, Proptech, FinTech, Payments
Customer Model: C2C
Real Estate Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Seed
Company Link: StreamLoan
AngelList: AngelList
StreamLoan is a technology-powered mortgage company that provides an innovative and efficient way for potential home buyers to buy, refinance, and renovate homes. With a focus on customer service and using cutting-edge technology, StreamLoan makes the mortgage process easier and faster than ever before. StreamLoan also offers competitive rates and low fees on financing options, , making it a great choice for anyone looking to purchase or refinance their home.
6). Mashvisor
Real Estate Startup Details:
Business Model: SaaS
Industry: Real Estate, Proptech, Analytics, Big Data, Accounting
Customer Model: B2C
Real Estate Pitch Deck Details:
Amount Raised: $200K
Deck Funding Year: 2016
Round: Seed
Company Link: Mashvisor
AngelList: AngelList
Mashvisor is a real estate analytics platform that provides users with data-driven insights to help them make more informed real estate investment decisions. By leveraging predictive analytics and machine learning, Mashvisor helps real estate investors compare different locations and identify the best investment opportunities in the US real estate property market. It also offers real estate investing resources such as detailed property market analysis tools, including real estate market analysis, rental income estimates, cash flow projections, and market trends.
7). Parkbench
Real Estate Startup Details:
Business Model: SaaS
Industry: Real Estate, Proptech, Events, Marketing, Advertising, Collaboration, Travel
Customer Model: B2B, B2C
Real Estate Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2016
Round: Pre-Seed
Company Link: Parkbench
AngelList: AngelList
Parkbench is a comprehensive sales and marketing platform that helps realtors build their personal brand and company identity and gain more clients in their neighborhood. With a suite of powerful tools, Parkbench enables realtors to create targeted marketing campaigns, showcase listings, monitor bidding wars, publish deals, manage time-consuming open houses, track analytics, and monitor customer feedback. Parkbench also provides an easy-to-use dashboard that simplifies the process of managing client relationships.
8). RealtyShares
Real Estate Startup Details:
Business Model: Marketplace
Industry: Real Estate, Proptech, FinTech, Payments, Accounting
Customer Model: B2C
Real Estate Pitch Deck Details:
Amount Raised: $1.9M
Deck Funding Year: 2014
Round: Early Stage
Company Link: RealtyShares
AngelList: AngelList
RealtyShares is an online investment platform that enables accredited and non-accredited investors to invest in residential and commercial real estate projects. The company provides access to pre-vetted investments with detailed due diligence, which allows investors to diversify their portfolios while earning passive income. With a simple online platform, RealtyShares makes it easy for investors to quickly identify and invest in lucrative deals.
9). SilverNest
Real Estate Startup Details:
Business Model: SaaS
Industry: Proptech, Real Estate, Collaboration
Customer Model: C2C
Real Estate Pitch Deck Details:
Amount Raised: $590K
Deck Funding Year: 2016
Round: Seed
Company Link: Silvernest
AngelList: AngelList
Silvernest is a specialized home-sharing service that helps empty nesters and aging homeowners share accommodations, pool resources and find compatible and reliable housemates. The company provides an online platform that enables aging homeowners to list their homes, connect with potential housemates in similar circumstances, and securely manage shared living arrangements. Silvernest also offers resources and support to ensure a successful home-sharing experience.
10). HomeBot
Real Estate Startup Details:
Business Model: App
Industry: Real Estate, Proptech, FinTech, Payments
Customer Model: B2C
Real Estate Pitch Deck Details:
Amount Raised: $4.5M
Deck Funding Year: 2017
Round: Seed
Company Link: Homebot
AngelList: AngelList
Homebot is an online marketing platform that helps real estate agents and loan officers increase repeat and referral business by assisting their clients in building wealth. Homebot’s web-based application allows users to track their home value, helping homeowners manage their finances, and receive personalized insights to make more informed decisions about their home. Through its comprehensive services, Homebot provides users with the resources they need to successfully manage their investments and build wealth.
11). Homigo
Real Estate Startup Details:
Business Model: Marketplace
Industry: Hospitality, Real Estate, Proptech,
Customer Model: B2C, B2B
Real Estate Pitch Deck Details:
Amount Raised: $200K
Deck Funding Year: 2015
Round: Seed
Company Link: Homigo
AngelList: AngelList
Homigo is an innovative real estate company that provides rental housing solutions for individuals and families in India. Founded by a team of experienced professionals, Homigo’ mobile property platform offers convenient, secure, and affordable longterm rentals that are accessible to all. With their extensive network of properties spread across the country, Homigo strives to provide quality living experiences to its customers.
The Bottom Line on Real Estate Pitch Decks
Your pitch deck is one of the most important tools you have when seeking out investors for your real estate business. In order to craft a winning pitch deck, you must first understand what makes up a great pitch deck and what your target market is looking for. Once you have a firm understanding of these elements, you can begin creating a pitch deck that will help you attract the right investors for your business. With a little hard work and dedication, you can create a pitch deck that will help ensure success for your business.=
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and 19 Best Edtech Pitch Deck Examples.’
