If you are thinking of approaching potential investors to raise capital for your SaaS startup, but aren’t sure what exactly would make for a great SaaS pitch deck for your company, here are 25 examples of SaaS pitch decks from SaaS companies which have been successfully funded by outside investors, including venture capitalists, angel investors, and strategic partnerships.
We have compiled SaaS pitch deck examples from a variety of SaaS startups, so you can see all kinds of slides, including examples of market size, customer pain points, monthly recurring revenue, revenue model, business and financial metrics, competitive landscape, marketing plan, management team, and other common slides from pitch decks by SaaS businesses.
These SaaS pitch deck examples also encompass a range of funding stages from pre-seed funding through later-stage rounds of funding, so you can see presentation slides from SaaS businesses in a variety of stages of development and how much money they raised.
1) Shopify
Industry: SaaS, eCommerce
Amount Raised: $122.3M
Year: 2016
Business Model: B2B
Round: Late Stage
Company Links: Shopify
AngelList: AngelList
Shopify is a B2B SaaS platform which enables small to medium-sized businesses to set-up an online ecommerce store quickly and easily. To date, Shopify has raised $122.3M in outside capital from outside investors including Firstmark and Bessemer Venture Partners. Shopify closed its most recent funding round with a Series C round in 2013.
Although this SaaS pitch deck was not used specifically to raise capital, it’s an excellent example of a later-stage SaaS pitch deck created to tell the story of its SaaS business solution and its growth over time, including its value proposition to customers. Shopify’s slides do a particularly good job of outlining its market and marketing strategies for the ecommerce platform’s audience.
2) Dropbox
Industry: SaaS, Cloud
Amount Raised: $1.2M
Year: 2007
Business Model: B2C, B2B
Round: Pre-Seed
Company Link: Dropbox
AngelList: AngelList
Dropbox is one of the best examples of a SaaS pitch deck that really manages to explain a challenging technical problem and how the company’s solution and team solve it for its potential customers, wrapped in a compelling story. The slide deck does a crisp job of explaining both the product’s capabilities and the the ins and outs of the SaaS business without overwhelming the audience, and it’s no wonder that the company had investors writing major checks.
3) Pendo
Industry: SaaS
Amount Raised: $20M
Year: 2016
Business Model: B2B
Round: Series B
Company Link: Pendo
AngelList: AngelList
Pendo is a product-analytics app built to help software companies develop products that resonate with customers. The app allows software makers to embed in their products a wide range of tools that can lead both to a better product experience for users and new insights for the product team.
This is a great pitch deck example of how to explain a deep B2B business strategy to investors, while also highlighting the customer success it had already achieved at the time. It’s no wonder that the company has been a hit with investors, raising over $200M to date.
4) Front
Industry: SaaS
Amount Raised: $10M
Year: 2016
Business Model: B2B
Round: Series A
Company Link: Front
AngelList: AngelList
Front is a B2B customer communications hub that allows enterprise clients to focus their teams on the customer relationship and communications. Front consolidates customer communications into one place, streamlining the process for their customers and users and providing a solution that enables fast, accurate, human response.
Even though this was a company with a lot of competitors on their competitive landscape, their pitch deck did a good job of telling a strong future growth story. Although this SaaS pitch deck dates from Front’s early Series A funding, the SaaS company has received 6 rounds of funding to date and over $200M in funding.
5) Mattermark
Industry: SaaS
Amount Raised: $6.5M
Year: 2014
Business Model: B2B
Round: Series A
Company Link: Mattermark
AngelList: AngelList
Mattermark is a data platform for venture capital firms that leverages machine learning, web crawlers, primary sources, and natural language processing to extract data from millions of news articles and websites daily. For a business which was admittedly targeted at a very specific ideal customer, their slides still did a good job of addressing market growth and how they planned to generate revenue.
After raising $17.2M over five rounds of funding, Mattermark was acquired by FullContact in 2017. In 2019, Mattermark relaunched as an independent company.
6). DocSend
Industry: SaaS, Cloud, IT
Amount Raised: $1.7M
Year: 2013
Business Model: B2B
Round: Seed
Company Link: DocSend
AngelList: AngelList
DocSend is a cloud-based document-sharing platform that allows businesses to securely share their documents, while also maintaining real-time control and providing insights into the document usage. Ironically, DocSend is popularly used in the startup fundraising process, so yes, … this pitch deck is regarding a startup that enables the secure sharing of pitch decks.
Unsurprisingly, DocSend’s pitch deck includes many insights into how both startups and investors like Sequoia Capital use pitch decks. DocSend itself raised $15,3M over 4 rounds of capital before being acquired by DropBox in 2021.
7). Gusto
Industry: SaaS, FinTech, HR, Cloud
Amount Raised: $20M
Year: 2014
Business Model: B2B
Round: Series A
Company Link: Gusto
AngelList: AngelList
Gusto (formerly, ZenPayroll) is a cloud-based, payroll solution that helps businesses onboard, pay, insure, and support their teams with payroll, benefits, and more.
Gusto has received over $746M in funding across 13 rounds of funding from a variety of investors to date.
8) Cloudera
Industry: SaaS, Machine Learning, Big Data, AI, Cloud, Analytics
Amount Raised: $5M
Year: 2008
Business Model: B2B
Round: Series A
Company Link: Cloudera
AngelList: AngelList
Cloudera is a software company which provides a structured, flexible, and scalable platform, enabling sophisticated analysis of big data using Apache Hadoop, in any environment. Their pitch deck is an excellent example of a slide deck explains a highly technical SaaS business solution in a clear and concise manner. Clouder’s slide deck is especially impressive because in 2008 when this presentation was given, many elements of its technology were not yet commonly discussed, so they could not expect investors to have the background to understand the technical detail.
9). AirCall
Industry: SaaS, Cloud, IT
Amount Raised: $65M
Year: 2020
Business Model: B2B2C
Round: Late-Stage
Company Link: AirCall
AngelList: AngelList
AirCall is a cloud-based call center software that integrates with CRM, productivity, and helpdesk tools. AirCall’s innovative technology modernizes the customer service call center by integrating both productivity and helpdesk tools so call center support is easy to manage.
What AirCall’s pitch deck does well is create a compelling story around how they solve an old-fashioned business problem, the customer call center, and the value and grow that they bring to their customers.
10). Buffer
Industry: SaaS, Social Media, Analytics
Amount Raised: $500K
Year: 2011
Business Model: B2B
Round: Seed
Company Link: Buffer
AngelList: AngelList
Buffer is a social media management software startup, designed to manage social media accounts across networks. Its core focus is the ability to allow users to schedule posts across networks, as well as analyze results and engage with community. Buffer’s pitch deck uses multiple metrics to present its story of growth and the value that it brings to its customers, as well as projecting out the future growth of its market.
11). Lola
Industry: SaaS, Travel, FinTech, Analytics
Amount Raised: $37M
Year: 2019
Business Model: B2B
Round: Late-Stage
Company Link: N/A
AngelList: AngelList
Lola was a SaaS startup which developed corporate travel management and expense software for small to medium-sized companies. Lola provided hotel and flight search information as well as booking services for businesses. Its corporate travel solution also provided administrative analytics on employee travel and associated costs. Before its acquisition by Capital One in 2021, Lola had received more than $80 million in funding from investors.
These slides were part of a pitch deck which was used to raise Lola’s $37M Series C round, and highlight Lola’s strengths, a highly-experienced executive team and the social proof of a highly-rated product.
12). Square
Industry: SaaS, FinTech, Payments
Amount Raised: $200M
Year: 2012
Business Model: B2B
Round: Late-Stage
Company Link: Block
AngelList: AngelList
Block (formerly known as Square) is a B2B software payments platform and hardware company for small to medium-sized businesses. In short, Block provides a payments solutions for these companies to easily and securely take accept credit card payments and use smartphone or tablet computers as payment registers for a point of sale system.
Please note: this pitch deck is allegedly a deck that was designed to be used for the company’s Series C fundraising in 2011-2012, but there has been debate about the true authorship of the slides in this deck. There have also been claims that this pitch deck was created by students a UC Berkeley as part of a school project. That has not been verified, and Block (which is notoriously private about its corporate materials) isn’t saying.
In any case, though, whatever this authorship, this pitch deck is still an excellent example of a deck which has to present and explain a complicated business, one that integrates both software and hardware as well as Fintech.
13) Brex
Industry: SaaS, FinTech, Accounting, Payments
Amount Raised: $57M
Year: 2018
Business Model: B2B
Round: Series B
Company Link: Brex
AngelList: AngelList
This slide deck is from Brex, a financial technology company that provides innovative solutions for startups. It offers a suite of products to help startups manage their finances, such as business credit cards, cash management accounts, and more. Brex also provides insights into startup trends and analytics to help founders better understand their business.
14) Intercom
Industry: SaaS, Marketing, Software, Advertising, Productivity
Amount Raised: $600K
Year: 2012
Business Model: B2B
Round: Seed
Company Link: Intercom
AngelList: AngelList
Intercom is a customer communication platform that helps teams to connect with customers through targeted messages, automated workflows, and personalized in-app experiences. It provides tools for sales, marketing, product support, and onboarding to help teams, especially a sales team, build better relationships with their customers.
15) Gestoos
Industry: SaaS, Software, AI, IoT, Machine Learning, Retail, Robotics
Amount Raised: €2.5M
Year: 2017
Business Model: B2B
Round: Series A
Company Link: Gestoos
AngelList: AngelList
This slide deck is from Gestoos, a technology company specializing in artificial intelligence (AI) and gesture recognition. It develops sophisticated software solutions to identify and interpret human behavior and gestures in real-time, enabling users to interact more naturally with their environment.
With its cutting-edge technology, Gestoos offers a variety of innovative applications for businesses, developers and end-users, such as gesture-based navigation and motion control. The company’s mission is to bridge the gap between people and machines by creating intelligent interfaces that enable us to interact with our environment in a more natural way.
16) Kong
Industry: SaaS, Software, Cloud, Open Source, IT
Amount Raised: $43M
Year: 2013
Business Model: B2B
Round: Late Stage
Company Link: Kong
AngelList: AngelList
Kong is an API platform for developers and companies to create and manage microservice architectures. With Kong, users can quickly build, secure and scale APIs, manage traffic and analyze usage with a full suite of features. Kong also offers services such as monitoring, analytics and security that help customers build better applications faster.
17) Cloudian
Industry: SaaS, Big Data, Software, Analytics, Cloud
Amount Raised: $94M
Year: 2018
Business Model: B2B
Round: Late Stage
Company Link: Cloudian
AngelList: AngelList
This slide deck is from Cloudian, a leading provider of enterprise-grade cloud storage solutions. Cloudian uses advanced technologies such as object storage and cloud intelligence to help organizations store, manage, and protect their data. Its solutions are designed to provide the highest levels of performance, scalability, and reliability for businesses of all sizes. It also offers services such as disaster recovery and backup solutions, making it an ideal choice for businesses looking for a comprehensive storage solution.
18) Talkable
Industry: SaaS, Marketing, Advertising, Retail
Amount Raised: $1.2M
Year: 2012
Business Model: B2B2C
Round: Early Stage
Company Link: Talkable
AngelList: AngelList
Talkable is a referral marketing platform that helps companies increase customer acquisition and grow their revenue. This slide deck shows how Talkable enables businesses to integrate referral campaigns into their website, emails, and social media channels, helping them reach more customers and earn more sales with word-of-mouth referrals. With customizable rewards, automated campaigns and advanced analytics, Talkable helps companies maximize the potential of their existing customers by turning them into brand advocates.
19) SmartRecruiters
Industry: SaaS, HR, Software, Analytics
Amount Raised: $50M
Year: 2019
Business Model: B2B
Round: Late Stage
Company Link: SmartRecruiters
AngelList: AngelList
This slide deck is from SmartRecruiters, a cloud-based recruiting platform that helps companies of all sizes find, engage and hire the best talent. With its intuitive social recruitment tools, SmartRecruiters streamlines the entire hiring process, from job postings to onboarding, with features such as candidate tracking, automated sourcing and candidate management. SmartRecruiters also offers powerful analytics to help recruiters gain insights into their recruiting efforts.
20) MySQL
Industry: SaaS, Software, Cloud, Analytics, Open Source
Amount Raised: $16M
Year: 2003
Business Model: B2B
Round: Series B
Company Link: MySQL
AngelList: AngelList
MySQL is an open source relational database management system (RDBMS) developed by Oracle Corporation. It is used for a wide range of applications, from small websites to large corporate applications. MySQL is known for its high performance, fast processing, and reliability. It supports many different storage engines such as InnoDB, MyISAM, and Memory storage engine, allowing users to choose the most suitable storage engine for their applications.
21) Mixpanel
Industry: SaaS, Analytics, Productivity, Marketing, Big Data
Amount Raised: $65M
Year: 2014
Business Model: B2B
Round: Series B
Company Link: Mixpanel
AngelList: AngelList
This SaaS pitch deck example is from Mixpanel, a web and mobile analytics platform that helps businesses track user behavior, measure product usage, and optimize customer experience. It provides meaningful insights into user activity and helps businesses make smarter decisions. Mixpanel offers powerful features such as cohort analysis, funnel tracking, A/B testing, and automated alerts to help companies better understand their users and maximize their ROI.
22) SendGrid
Industry: SaaS, Cloud, Productivity, Marketing
Amount Raised: $65M
Year: 2009
Business Model: B2B
Round: Seed
Company Link: SendGrid
AngelList: AngelList
SendGrid is an email delivery platform that helps businesses and developers send emails faster and more efficiently. It provides tools to manage contacts, design custom emails, track results, and automate email marketing campaigns. SendGrid also offers APIs to integrate with applications and other services.
23) TruMid
Industry: SaaS, FinTech, IT, Big Data
Amount Raised: $53M
Year: 2018
Business Model: B2B
Round: Late Stage
Company Link: Trumid
AngelList: AngelList
Trumid is an electronic marketplace and financial technology company that provides a modern, efficient trading platform for corporate bonds. The platform enables investors to quickly, safely and effectively trade corporate bonds. Trumid offers a comprehensive suite of products and services, including pre-trade analytics, post-trade analytics, workflow automation, real-time pricing data, and more.
24) Beatdapp
Industry: SaaS, Blockchain, Software, Music, Audio, Analytics
Amount Raised: $2.4M
Year: 2019
Business Model: B2B
Round: Seed
Company Link: Beatdapp
AngelList: AngelList
Beatdapp is a blockchain-based platform that enables users to create, manage, and share music and other audio content. It provides a direct connection between artists and their fans, allowing them to interact in a secure, transparent way. With Beatdapp’s innovative technology, users can discover new music and monetize their own creative works. The platform also features exclusive content from big-name artists and industry professionals.
25) Predictive Index
Industry: SaaS, HR, Productivity, Software, Collaboration
Amount Raised: $50M
Year: 2019
Business Model: B2B
Round: Series A
Company Link: Predictive Index
AngelList: AngelList
The last of our SaaS pitch decks is from Predictive Index, a human resources technology company that provides businesses with powerful tools to optimize the performance of their teams. Their platform combines analytics, feedback, and artificial intelligence to help companies create an environment in which their employees can thrive and reach their potential. Predictive Index also offers consulting services to help organizations identify areas for improvement and develop effective strategies for success.
Are you raising money for you startup? Read more on How to Raise Venture Capital, How to Create a Venture Capital Pitch Deck, How to Create a Startup Pitch, and Startup Sales Strategy.
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