If you’re looking to create a social media pitch deck that will get results, take inspiration from some of the best examples out there. In this post, we’ll showcase 25 well-known startups and their most successful social media pitch decks. By studying these examples, you’ll learn what works (and what doesn’t) when it comes to pitching your business on social media. So let’s get started!
What Is a Pitch Deck?
A pitch deck is the slide deck used in the presentation given to potential investors to “pitch” them for investment. (For more on the types of investors that you may be pitching for investment, read about the Advantages and Disadvantages of Angel Investors and the Advantages and Disadvantages of Venture Capital.)
Pitch decks typically consist of 10-20 slides that outline the company’s mission, market opportunity, value propositions, key team members and the team’s experience, social proof and case studies of the company’s successes, past clients and client testimonials, and competitive advantage and each competitor’s weaknesses among other details. The last slide of your pitch deck should describe what the startup is asking for in terms of investment.
Pitching using a pitch deck can be much more effective than a traditional business plan because it is concise and visual and allows someone to quickly understand the startup. Moreover, depending on the social media company you are pitching, interactive elements present in modern day pitch decks such as animations, infographics, visual aids, or videos can add enthusiasm to pitches and further improve your chances of being funded by potential investors.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It. and How to Create a Startup Pitch).
Why do social media startups need an investor pitch deck
Startups need an investor pitch deck to quickly explain their business and its potential in order to attract investors. An effective social media pitch deck will contain detailed information about the company (e.g. the market opportunity, how the company has achieved success so far, the product or service being offered, the current and potential clients, business goals and revenue goals, etc.) and its plan to use the the invested capital to grow the company, and eventually deliver returns to the investors.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck.
Social Media Pitch Deck vs. Social Media Strategy Deck
One really common mistake that many first-time social media founders make is to confuse their investor deck with a sales deck or a social media strategy deck that they might use in a social media marketing pitch with potential clients.
An investor deck and a sales deck are not the same thing. While the former is used to pitch investors and is focused on the business’ overall potential to to deliver a return to investors and the likely time frame of those returns, the latter is used to convince prospective clients that your product or services are worth purchasing in order to improve their own business.
So where a social media pitch deck should highlight the company’s performance, growth, past successes, social proof, and other factors that can affect future returns on an investor’s capital investment, a social media sales deck should focus on the company’s specific services that can benefit the prospective client’s business. Generally, this involves addressing the prospective client’s specific pain points and may include successful case studies of the company’s work with other clients that can help the potential client determine in the company’s services are a good fit for its needs.
A social media strategy deck is even more different. The strategy deck that a social media marketing agency may prepare to win a prospective client’s business will outline specific strategies for an effective social media campaign for the prospective client’s products such as identifying target audiences, creating content calendars, setting up a budget, etc.
Read more about Startup Sales Strategy.
And Onto the 16 Social Media Pitch Deck Examples…
1) DOZ
Social Media Startup Details:
Business Model: Marketplace
Industry: Marketing, Software, Social Media, Advertising
Business Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $1.5M
Year: 2014
Round: Seed
Company Links: DOZ
AngelList: AngelList
DOZ is an online social media marketing agency that helps businesses to get the most out of their online presence. The team at DOZ provides a full suite of services including SEO, content creation, website design, social media strategy and social media management and more. The goal is to create a powerful digital presence for each business to help them reach new customers and succeed in the digital world.
2) Launchrock
Social Media Startup Details:
Business Model: SaaS
Industry: Marketing, Advertising, Analytics, Social Media, Software
Business Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $800K
Year: 2011
Round: Seed
Company Links: Launchrock
AngelList: AngelList
Launchrock is a platform that helps businesses quickly launch their products and services. With its easy-to-use design tools, Launchrock gives entrepreneurs the ability to create their own custom landing pages for pre-launch campaigns and post-launch marketing activities, including social media. The platform also provides helpful analytics and insights, helping businesses track progress and make informed decisions about how to best reach their target audience. Launchrock is an essential tool for any business looking to get started quickly and efficiently.
3) Lunch Club
Social Media Startup Details:
Business Model: Marketplace
Industry: Social Media, AI, Video
Business Model: B2C
Social Media Pitch Deck Details:
Amount Raised: $4M
Year: 2019
Round: Series A
Company Links: Lunch Club
AngelList: AngelList
Lunch Club is an AI social media supperconnector that uses artificial intelligence to match professionals who are looking to network and grow their careers. It makes introductions for lunch and coffee meetings, helping people make the right connection with the right person at the right place. With its powerful matching algorithm, Lunch Club creates an efficient, personalized networking experience for all users.
4) Buffer
Social Media Startup Details:
Business Model: SaaS
Industry: Marketing, Social Media, Analytics, Productivity
Business Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $500K
Year: 2011
Round: Seed
Company Links: Buffer
AngelList: AngelList
Buffer is a social media management software startup, designed to manage social media accounts across networks. Buffer’s core focus is the ability to allow users to schedule posts across networks, as well as analyze results and engage with community. Buffer’s pitch deck uses multiple metrics to present its story of growth and the value that it brings to its customers, as well as projecting out the future growth of its market.
5) LinkedIn
Social Media Startup Details:
Business Model: Marketplace
Industry: Social Media, HR
Business Model: B2B, B2C
Social Media Pitch Deck Details:
Amount Raised: $10M
Year: 2014
Round: Series B
Company Links: LinkedIn
AngelList: AngelList
LinkedIn is an online social media company that helps professionals connect with other professionals, share job opportunities, and gain industry insight. It enables users to create a professional profile, find and build relationships with colleagues and employers, and access career-related content. LinkedIn also provides tools for recruiters to find the right talent for their organizations.
6) Talkable
Social Media Startup Details:
Business Model: SaaS
Industry: Marketing, Advertising, Retail, Social Media
Business Model: B2B2C
Social Media Pitch Deck Details:
Amount Raised: $1.2M
Year: 2012
Round: Early Stage
Company Links: Talkable
AngelList: AngelList
Talkable is a referral marketing platform that helps companies increase customer acquisition and grow their revenue. Talkable enables businesses to integrate referral campaigns into their website, emails, and social media channels, helping them reach more customers and earn more sales with word-of-mouth referrals. With customizable rewards, automated campaigns and advanced analytics, Talkable helps companies maximize the potential of their existing customers by turning them into brand advocates.
7) Tinder
Social Media Startup Details:
Business Model: App
Industry: Social Media, Entertainment
Business Model: B2C
Social Media Pitch Deck Details:
Amount Raised: $50M
Year: 2016
Round: Early Stage
Company Links: Tinder
AngelList: AngelList
Tinder is a popular dating app that enables users to make connections with potential matches nearby. With an easy-to-use interface and swipe gestures, users can search for potential matches, chat, and set up dates. It also offers additional features such as Super Likes and Boost, enabling users to stand out from the crowd and increase their chances of finding the right match.
8) Facebook
Social Media Startup Details:
Business Model: Marketplace
Industry: Social Media, IT
Business Model: B2B2C
Social Media Pitch Deck Details:
Amount Raised: $500K
Year: 2004
Round: Early Stage
Company Links: Facebook
AngelList: AngelList
Facebook is a leading social media platform that allows users to stay connected with friends and family, share photos and videos, and discover what’s happening in the world. With over 1.5 billion active users, Facebook is one of the most popular social networks in the world. It offers powerful tools for connecting people across cultures, ages, and interests.
8) Youtube
Social Media Startup Details:
Business Model: Marketplace
Industry: Video, Social Media, Entertainment, Media
Business Model: B2C
Social Media Pitch Deck Details:
Amount Raised: $3.5M
Year: 2005
Round: Series A
Company Links: Youtube
AngelList: AngelList
Youtube is an online social media video sharing platform owned by Google. It allows users to watch, upload, share, comment and like videos in a variety of categories. It is one of the most popular social media websites on the internet and has been used by millions of people around the world to find and watch social media content they enjoy.
9) Snapchat
Social Media Startup Details:
Business Model: App
Industry: Video, Social Media, Augmented Reality
Business Model: B2C
Social Media Pitch Deck Details:
Amount Raised: $50M
Year: 2013
Round: Series C
Company Links: Snapchat
AngelList: AngelList
Snapchat is a multimedia social media messaging app used by over 300 million people around the world. It allows users to communicate with friends and family through photos, videos, text messages, and more. Snapchat also offers features like photo filters and lenses that let you express yourself in fun ways. Snapchat has become a popular platform for sharing news and stories as well.
10) Blurbiz
Social Media Startup Details:
Business Model: SaaS
Industry: Video, Marketing, Social Media, Advertising, Art
Business Model: B2B, B2C
Social Media Pitch Deck Details:
Amount Raised: $125K
Year: 2016
Round: Pre-Seed
Company Links: Blurbiz
AngelList: AngelList
Blurbiz is a digital social media marketing and advertising agency that specializes in helping small businesses grow. They provide their clients with services such as web design, search engine optimization (SEO), social media services, social media strategy and management, social content marketing, email marketing, and more. Their team of experienced professionals are dedicated to creating effective campaigns that will help their clients reach their goals. Blurbiz also offers a suite of tools to help businesses track and measure their success.
11) MapMe
Social Media Startup Details:
Business Model: SaaS
Industry: Travel, Transportation, Logistics, 3D Technology, Social Media, Media
Business Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $1M
Year: 2015
Round: Seed
Company Links: MapMe
AngelList: AngelList
MapMe is a digital mapping platform that offers businesses and developers a powerful way to create interactive maps. With its intuitive drag-and-drop interface, MapMe allows users to quickly and easily build custom maps with features such as pinning, data visualization, and more. MapMe also provides access to detailed demographic data that can be used to analyze customer behavior and target market segments.
12) Alumnify
Social Media Startup Details:
Business Model: App, SaaS
Industry: Social Media, HR, Software, EdTech
Customer Model: B2B2C
Social Media Pitch Deck Details:
Amount Raised: $1.3M
Year: 2014
Round: Seed
Company Link: Alumnify
AngelList: AngelList
Alumnify is a company that provides alumni social media engagement and career services to college and university communities. The community based platform connects past graduates with current students, enabling them to network and facilitates internal mentorship matching. The company also offers a career launch platform also offers job search tools, such as resume building and interview coaching, as well as a range of career development services. Alumnify is committed to helping universities build strong alumni networks that foster lifelong engagement and support.
13) Promolta
Social Media Startup Details:
Business Model: SaaS
Industry: Advertising, Media, Video, Social Media, Marketing
Customer Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $100K
Year: 2014
Round: Pre-Seed
Company Link: Promolta
AngelList: AngelList
Promolta is an online advertising and social media agency that specializes in helping brands get more exposure and drive higher sales. With a powerful combination of technology, data, creativity and social media strategy, Promolta helps clients reach more customers through targeted campaigns across social media, video networks and other digital channels. Their goal is to help prospective clients achieve maximum ROI by making sure their brand and message reaches the right audiences.
14) YogaTrail
Social Media Startup Details:
Business Model: Marketplace
Industry: Social Media, Sports, Events, Healthcare
Customer Model: C2C
Social Media Pitch Deck Details:
Amount Raised: $320K
Year: 2014
Round: Seed
Company Link: YogaTrail
AngelList: AngelList
YogaTrail is an online social media yoga platform and community that connects yogis with teachers, studios, and retreats around the world. It offers a comprehensive directory of yoga classes and events, as well as a suite of tools for managing class bookings and marketing for teachers, studios, and retreats. YogaTrail provides yogis with access to a diverse range of classes from top-rated teachers and helps them find their perfect practice.
15) Connected2Me
Social Media Startup Details:
Business Model: App
Industry: Social Media, Audio
Customer Model: C2C
Social Media Pitch Deck Details:
Amount Raised: $515K
Year: 2014
Round: Seed
Company Link: Connected2me
AngelList: AngelList
Connected2me is a social media platform that allows users to connect with others and make new friends. It provides a variety of features, such as instant messaging, group chat, photo/video sharing, and location-based services. It also offers a unique “masking” feature which allows users to remain anonymous while still participating in conversations. Connected2me is free for all users, making it accessible to everyone.
15) FameBit
Social Media Startup Details:
Business Model: SaaS
Industry: Marketing, Advertising, Social Media, Video, Collaboration, Entertainment
Customer Model: B2B
Social Media Pitch Deck Details:
Amount Raised: $1.5M
Year: 2014
Round: Seed
Company Link: FameBit
AngelList: AngelList
FameBit is an influencer marketing platform that connects brands with social media influencers for social media marketing. It helps the clients’ brands create meaningful brand engagement with their target audiences by leveraging the reach of influencers and amplifying brand messaging through social media marketing content collaborations. This platform offers services such as sponsored posts, branded videos, and more to help businesses increase their visibility and grow their online presence.
The Bottom Line on Your Social Media Pitch Deck
A social media pitch deck is a critical tool for startups seeking funding from potential investors. The deck should include detailed information about the company and its product, key performance indicators to show how successful the product will be, key points of the company’s strategy for growth, and will address potential objections and questions investors may have.
Creating a social media pitch deck can be daunting, but there are plenty of resources and examples out there to help you get started. With careful planning and execution, your startup could have a successful social media pitch deck that will leave a lasting impression on investors and attract their interest and investment.
Need more pitch deck inspiration? Check out our:
25 Essential SaaS Pitch Decks for Startups,
25 Fintech Pitch Decks by VC-Funded Startups,
25 Best eCommerce Pitch Deck Examples from Funded Startups,
8 Best Biotech Examples from Established Startups,
11 Best Real Estate Pitch Deck Examples from Established Startups,
31 Best Marketplace Pitch Deck Examples from VC-Funded Startups,
5 Best Crypto Pitch Decks from VC-Funded Startups,
12 Essential Healthcare Pitch Decks from VC-Funded Startups,
10 Successful Sports Pitch Deck Examples from VC-Funded Startups,
8 Essential Fashion Pitch Deck Examples from Successful Startups,
12 Best Travel Pitch Decks from VC-Funded Startups,
11 Pitch Decks from Top Proptech Startups,
7 Pitch Decks from Established InsurTech Startups,
19 Best Pre-Seed Pitch Decks from Early Stage Startups,
5 Essential Pitch Decks from Top Hospitality Startups,
4 Essential Pitch Decks from VC-Backed Agriculture Startups,
27 Essential Pitch Decks from Top B2B Startups,
17 Essential Series A Pitch Decks by VC-Funded Startups,
8 Pitch Decks from Top Robotics Startups,
15 Pitch Decks from Successful Big Data Startups,
14 Pitch Decks from Top Machine Learning Startups,
7 Pitch Decks by Top Augmented Reality Startups,
5 Pitch Decks by Established Legal Tech Companies,
10 Essential Pitch Decks by VC-Funded CleanTech Startups,
6 Pitch Decks by Notable Restaurant Startups,
4 Pitch Decks from Top Ridesharing Companies,
and 19 Best Edtech Pitch Deck Examples.
