Are you looking for sports pitch deck examples from successful startups? If so, you’re in luck! In this blog post, we’ll share 10 successful pitch deck examples from VC-funded startups. These pitch decks will show you what works (and what doesn’t) when it comes to pitching your sports startup to investors. So whether you’re raising seed funding or venture capital, be sure to check out these successful pitch decks for inspiration.
What Is a Pitch Deck? Why Are Pitch Decks Important?
At its most basic, a pitch deck is the slide deck used in an investor presentation by startups to potential investors to raise funds. In the presentation, the startup team will try to tell their story and impress investors with key details from their business plan that investors will want to know about.
The intended audience of investors are usually venture capitalists or angel investors, so it needs to be able to convince sophisticated investors that an investment into the startup has potential for a significant return on that investment. That means both engaging the audience’s attention with eye-catching visuals and interesting storytelling, but also providing all the necessary information that investors need in order to make an informed decision on investment. Read more about how do angel investors work.
Pitch decks are so vital to the startup fundraising process, that accelerator programs often devote a significant amount of time to helping their cohort companies build an excellent one. For more on sports accelerators and incubators, check out our 5 Best Sports Accelerators and Incubators.
(For more on startup fundraising read our articles: How to Raise Venture Capital Funding for Your Startup, Pre-Seed Funding: What it Is and How to Get It, Startup Sales Strategy, and How to Create a Startup Pitch, ).
Why do Sports Startups Need a Pitch Deck?
Sports startups need funding to launch and then grow, which is why having an effective pitch deck is essential. Whether it’s to develop sports tech, manufacture hardware, or pay developers to build an online platform, sports startups need money to realize their vision, and for that,. they need to engage their audience’s attention and convince investors to make an investment in their business.
But besides acting as a sales brochure that sports startups use to highlight the potential of their idea to potential investors, pitch decks often act as marketing tools for other potential partners like corporate strategic partners and sponsors. A strong pitch deck can help sports startups to make a point and impress a number of different audiences. As such, sports startups should invest in creating a powerful pitch deck to maximize both the interest and investment they can attract.
What Do the Pitch Deck Templates of Successful Startups Include?
Successful pitch decks often follow similar pitch deck templates. These pitch deck templates typically include the following slides:
- The title slide and company overview,
- The product or service offering,
- The target market and the market opportunity,
- The competitive landscape, and competitive advantages,
- The team slide showing team members and their relevant experience,
- The financials and growth projections,
- Key metrics and milestones achieved,
- The “Big Idea” and the ultimate vision for the startup.
- A final slide which the “ask” and planned use of funds
A good pitch deck should also include a professional design to help ensure that investors take it seriously. For example, the use of high-quality images and graphics can help a pitch deck capture attention while keeping the design simple and consistent will make it easier for investors to follow along.
For more on how to build a stellar pitch deck, read our article on How to Create an A+ Venture Capital Pitch Deck. and the 15 Pre-Seed Venture Capital Firms Who Invest in Early Stage Startups.
10 Pitch Deck Examples from Successful Sports Startups
Of course, it is one thing to follow a successful pitch deck template… it’s totally another thing to use the framework of that pitch deck template to build a pitch deck with all of the key data points needed for investment, wrapped up in interesting and entertaining storytelling that will engage investors.
So we’ve compiled a collection of 10 pitch decks from successful sports startups. These pitch deck examples come from a wide range of successful sports startups, from early pre-seed and seed stage startups to late stage startups raising multi-million dollar investment rounds. These startups include sports tech companies, SaaS companies, health and wellness companies, a yoga community, and in the case of the Peloton pitch deck, a startup that combines many different elements.
In these pitch deck examples, you will see how these companies used the standard pitch deck template as a framework to creating their own decks that would impress investors. You will see key details such as how they boiled down important metrics into a few bullet points, how they defined their Total Addressable Market and how that market was calculated, as well as their use of images and storytelling to keep the presentation interesting and entertaining.
So we hope that by taking some inspiration from these pitch decks, you get some initial ideas for how to built a successful pitch deck for your own company!
1) Peloton Pitch Deck
Sports Startup Details:
Business Model: eCommerce, Subscription
Industry Fitness, Sports, Hardware, Entertainment
Amount Raised: $550M
Peloton Pitch Deck Details:
Peloton Pitch Deck Year: 2018
Business Model: B2C
Round: Series F
Company Links: Peloton
AngelList: AngelList
Peloton is a company that makes high-end exercise equipment, including stationary bicycles and treadmills. Peloton offers streaming classes that can be taken on the equipment, as well as other fitness-related content and services. This Peloton pitch deck was used to raise capital during Peloton’s Series F round in 2018.
To take a closer look at the Peloton pitch deck, visit our Peloton Pitch Deck Breakdown.
2) ELXR Pitch Deck
Sports Startup Details:
Business Model: App
Industry: Sports, Biotechnology, IT
Business Model: C2C
Sports Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2018
Round: Seed
Company Links: ELXR
AngelList: AngelList
ELXR is a wellness-focused technology company dedicated to making the world healthier. They use a combination of data, artificial intelligence, and smart products to provide users with personalized health solutions and insights. Their products are designed to help individuals better manage their physical and mental wellbeing, from sleep tracking systems to dietary management tools. ELXR’s mission is to create an accessible platform that empowers everyone in their health journey.
3) Sideline Swap
Sports Startup Details:
Industry: eCommerce, Marketplace, Sports
Business Model: C2C
Sports Pitch Deck Details:
Amount Raised: Undisclosed
Year: 2014
Round: Pre-Seed
Company Links: Sideline Swap
AngelList: AngelList
Sideline Swap is an online marketplace for buying and selling of new and used sports gear and apparel. With a wide variety of products from more than 500 sports brands, Sideline Swap offers shoppers the opportunity to find great deals on their favorite sporting goods items anytime, anywhere. The company is committed to providing reliable customer service, secure payment methods, and fast shipping to ensure customers have a positive shopping experience.
This sports pitch deck was used to raise capital during Sideline Swap’s pre-seed round in 2014, and through this pitch deck, Sideline Swap was able to convince investors of its potential and successfully raised an undisclosed amount at the end of their round. (For more on pre-seed funding, read Pre-Seed Funding: What It Is and How to Get It).
4). Biomarker Labs Pitch Deck
Sports Startup Details:
Business Model: App
Industry: Healthcare, Biotech, Sports, Food, Analytics
Customer Model: B2B
Sports Pitch Deck Details:
Amount Raised: Undisclosed
Deck Funding Year: 2017
Round: Seed
Company Link: Biomarker Labs
AngelList: AngelList
Biomarker Labs is a biotechnology company dedicated to developing innovative and transformative diagnostic solutions for personalized medicine. The company designs and develops proprietary biomarkers, antibodies, and reagents to enable personalized diagnostics. Biomarker Labs offers comprehensive solutions for diagnosing various diseases and conditions, ranging from cancer to cardiovascular disease. With a mission to improve patient outcomes through advanced diagnostic technologies, the company is committed to delivering high-quality products that are cost effective and efficient.
5). Blue Wire Pitch Deck
Sports Startup Details:
Business Model: Other
Industry: Audio, Media, Entertainment, Sports
Customer Model: B2C
Sports Pitch Deck Details:
Amount Raised: $1.2M
Deck Funding Year: 2020
Round: Pre-Seed
Company Link: Blue Wire
AngelList: AngelList
Blue Wire is a digital media company that specializes in creating engaging content and experiences for the sports industry. They provide content marketing, video production, podcasting, social media management, and other services to help brands reach their target audiences. Blue Wire partners with professional athletes, teams, leagues, and other organizations to produce impactful content that resonates with fans.
6) YogaTrail Pitch Deck
Sports Startup Details:
Business Model: Marketplace
Industry: Social Media, Sports, Events, Healthcare
Customer Model: C2C
Sports Pitch Deck Details:
Amount Raised: $320K
Year: 2014
Round: Seed
Company Link: YogaTrail
AngelList: AngelList
YogaTrail is an online platform for yoga that connects yogis with teachers, studios, and retreats around the world. It offers a comprehensive directory of yoga classes and events, as well as a suite of tools for managing class bookings and marketing for teachers, studios, and retreats. YogaTrail provides yogis with access to a diverse range of classes from top-rated teachers and helps them find their perfect practice.
7). Fittr Pitch Deck
Sports Startup Details:
Business Model: App
Industry: Sports, Healthcare, Video, Analytics
Customer Model: B2C
Sports Pitch Deck Details:
Amount Raised: $2M
Deck Funding Year: 2020
Round: Seed
Company Link: Fittr
AngelList: AngelList
Fittr is an innovative health and fitness company that provides personalized nutrition, fitness, and lifestyle plans to help users reach their health goals. Their fitness plans are tailored to each individual’s needs and include nutrition, strength training, cardio, and lifestyle recommendations. Additionally, Fittr offers an online community for users to connect with other members, access tips from experts, and track progress.
8). Gymhit Pitch Deck
Sports Startup Details:
Business Model: SaaS
Industry: Software, Sports, Healthcare, Productivity
Customer Model: B2B
Sports Pitch Deck Details:
Amount Raised: $650K
Deck Funding Year: 2015
Round: Seed
Company Link: Gymhit
AngelList: AngelList
Gymhit is a fitness and wellness company that operates gyms throughout the United States. They offer classes, equipment, and personal training to help members reach their fitness goals. Gymhit also provides nutrition advice, lifestyle coaching, and motivation to help individuals stay fit and healthy. They strive to create an environment that encourages physical activity, healthful eating habits, and well-being.
9). Mars Reel Pitch Deck
Sports Startup Details:
Business Model: Marketplace
Industry: Sports, Media, Video
Customer Model: B2C
Sports Pitch Deck Details:
Amount Raised: $125K
Deck Funding Year: 2015
Round: Pre-Seed
Company Link: Mars Reel
AngelList: AngelList
Mars Reel is a leading digital media company that focuses on producing and curating original content for young sports fans. They produce videos, articles, and other content that capture the stories and culture of high school athletes across the United States. Mars Reel works with brands to create innovative marketing solutions and provides access to exclusive content from professional athletes. They are dedicated to inspiring the next generation of athletes and using sports as a platform for social change.
10). Baby2Body Pitch Deck
Sports Startup Details:
Business Model: App
Industry: Sports, Food, Healthcare, Software
Customer Model: B2C
Sports Pitch Deck Details:
Amount Raised: $760K
Deck Funding Year: 2017
Round: Seed
Company Link: Baby2Body
AngelList: AngelList
Baby2Body is an online health and wellness platform designed to help women during every stage of motherhood. Their evidence-based content, tailored meal plans, and personalized coaching services provide comprehensive guidance for women throughout their pregnancy and postpartum journey. With the goal of helping expecting mamas feel their best, Baby2Body also offers a range of natural skincare products specifically formulated for pregnant and nursing mothers
The Bottom Line on Sports Pitch Decks
A pitch deck is an essential tool for any startup that wants to raise money from investors. By clearly communicating your business plan and getting buy-in from potential investors, you increase the chances of actually securing funding. If you’re looking to create a winning sports pitch deck, be sure to check out the 10 pitch deck examples we’ve provided above. And remember, focus on delivering a clear and concise message that entices potential investors to want to learn more about your company.
Need More Pitch Deck Inspiration?
Check out our:
25 Essential SaaS Pitch Decks for Startups,
25 Fintech Pitch Decks by VC-Funded Startups,
25 Best eCommerce Pitch Deck Examples from Funded Startups,
8 Best Biotech Pitch Deck Examples from Established Startups,
16 Best Social Media Pitch Deck Examples from Well-Known Startups,
31 Best Marketplace Pitch Deck Examples from VC-Funded Startups,
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and 19 Best Edtech Pitch Deck Examples.’
