That campaign from The Ordinary was such a clever — and chaotic — flex. Affordable skincare meets affordable groceries? It’s giving anti-influencer energy, and honestly, that’s kind of the vibe right now.
Here’s a snappy way to phrase it for a post or commentary:
The Ordinary gave out eggs — not samples — at their NYC stores. Was it random? Maybe. Was it smart? Absolutely. In an oversaturated market, polarising is the new viral. Welcome to the era of disruptive marketing with a wink. 🥚💥 #TheOrdinary #BrandStunt #MarketingDisruptors
Or a more analytical take:
In a world where every brand is screaming for attention, The Ordinary decided to hand out eggs. Literal eggs. The move sparked confusion, delight, and debate — and that was the point. In 2025, even a skincare brand has to act like a media company. #ModernMarketing
