Actual Y2K Brands Want In on the Y2K Trend

That’s such a perfect encapsulation of what’s happening right now — “newstalgia” is the marketing magic word. Brands that once dominated MySpace-era closets are...

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Influencer Brands Are Making a Comeback

Yes! We're definitely seeing a shift in how influencer-founded brands are being built now — it's less about quick hype and more about long-term...

How to Choose a PR Agency

Must Read

How Emerging Brands Can Solve the Wholesale Puzzle

The Evolving Role of Department Stores and Boutiques in the Modern Fashion Landscape For years, partnering with established department stores and boutiques was considered the...

Can Brands Still Make the Case for Sustainable Fashion?

In today’s marketplace, brands promoting sustainability face increasing scrutiny as consumers become more discerning, wary of greenwashing, and increasingly resistant to what they see...

Paloma Wool’s Next Chapter: From Digital Favourite to IRL Expansion

From Instagram to IRL: Paloma Lanna’s Cool-Girl Brand Takes the Next Big Step What happens when Mediterranean ease meets downtown edge? In the case of...

Just for Mom

The Decline and Fall of the Viral Microtrend

The era of the rapid-fire microtrend — think cottagecore, balletcore, blokecore, and countless other fleeting aesthetics — may finally be hitting a slowdown. For...

Trade War TikTok’ Takes Aim at Luxury

The rise of Chinese creators offering cut-price 'dupes' of luxury goods has become a viral trend, particularly in response to the trade war and...

What Users Need to Know About China’s RedNote App

As the looming possibility of a TikTok ban in the U.S. sends shockwaves through the creator economy, one social media platform is seizing the...

Trump’s Threat to Human Rights in Fashion’s Factories

Dramatic reductions in U.S. foreign development spending are putting immense pressure on the already fragile network of civil society organizations and nonprofits that serve...

Health

Just for Dad

Op-Ed | Target’s DEI Flip-Flop Came at a Price

A Shift in the Aisles: What Consumer Boycotts Are Telling Us Now A quiet but potentially powerful trend is taking shape in the world of...

Adoption & Foster Care

Creating a Dialogue With Consumers Through Connected Products

At BoF VOICES 2024, Michele Casucci — founder and general manager of Certilogo — convened a group of global fashion and luxury leaders to...

Family

Aritzia: Redefining Shopping One Store at a Time

Aritzia’s Remarkable Transformation: From Modest Beginnings to Hypergrowth Not too long ago, Aritzia was a modestly known womenswear brand offering elevated workwear staples, with a...