In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch

That campaign from The Ordinary was such a clever — and chaotic — flex. Affordable skincare meets affordable groceries? It’s giving anti-influencer energy, and...

The Decline and Fall of the Viral Microtrend

The era of the rapid-fire microtrend — think cottagecore, balletcore, blokecore, and countless other fleeting aesthetics — may finally be hitting a slowdown. For...

The Brewing Controversy Over the Cotton in Your T-Shirt

Inditex, the Spanish retail giant behind Zara, is making waves in the fashion industry by exiting the world’s largest sustainable cotton initiative amid a...

Must Read

How Emerging Brands Can Solve the Wholesale Puzzle

The Evolving Role of Department Stores and Boutiques in the Modern Fashion Landscape For years, partnering with established department stores and boutiques was considered the...

Op-Ed | Target’s DEI Flip-Flop Came at a Price

A Shift in the Aisles: What Consumer Boycotts Are Telling Us Now A quiet but potentially powerful trend is taking shape in the world of...

Saks Wanted to Clear the Air With Brands. The Plan Backfired.

Tensions Escalate Between Saks Global and Its Brand Partners Over New Payment Terms Relations between Saks Global and the thousands of brands it stocks in...

Just for Mom

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Revolve Will Test Its Offline Muscle With New LA Store

Retailer Expands into Brick-and-Mortar as E-Commerce Growth Slows After successfully launching its first physical store in Aspen last year, a retailer is now continuing its...

Paloma Wool’s Next Chapter: From Digital Favourite to IRL Expansion

From Instagram to IRL: Paloma Lanna’s Cool-Girl Brand Takes the Next Big Step What happens when Mediterranean ease meets downtown edge? In the case of...

Influencer Brands Are Making a Comeback

Yes! We're definitely seeing a shift in how influencer-founded brands are being built now — it's less about quick hype and more about long-term...

Health

Just for Dad

Marketing 101 for the Unpredictable Year Ahead

Even as inflationary pressures, interest rates, and global instability continue to shape the economic landscape, consumer spending has proven surprisingly durable. Though shoppers are...

Adoption & Foster Care

Hudson’s Bay to Begin Liquidating Most Stores on Monday

Ontario Court Approves Retailer’s Proposal to Liquidate Stores Amid Restructuring Efforts In a significant development on Friday, an Ontario court approved a proposal from a...

Family

Fashion Marketers Ditch Clichés on Valentine’s Day

That’s such a refreshing shift, honestly. It’s no longer just about riding the Valentine’s Day or Christmas hype with themed packaging — brands are...