How Much Does Sneaker Innovation Matter?

Striking the Balance: How Brands Can Make Performance Technology Accessible to Shoppers In today’s world, where innovation and technology evolve at lightning speed, it can...

Meta and Ray-Ban Collaborate With Coperni on New Smartglasses

At Paris Fashion Week, Coperni turned heads once again — not just with its futuristic tailoring and sleek silhouettes, but with a surprising tech-forward...

Actual Y2K Brands Want In on the Y2K Trend

That’s such a perfect encapsulation of what’s happening right now — “newstalgia” is the marketing magic word. Brands that once dominated MySpace-era closets are...

How to Choose a PR Agency

Must Read

Textile-to-Textile Recycler Circ Raises $25 Million

As clean beauty has become a mainstream movement, a new wave of brands is emerging, offering a fresh take on sustainable fashion: skin-kind clothing....

The Agency Behind Fashion’s Most Talked-About Events

Caption Option 1 — Elevated + Industry-Aware: From immersive installations to unforgettable runway moments, CNC Agency is setting a new gold standard for IRL brand...

Saks Wanted to Clear the Air With Brands. The Plan Backfired.

Tensions Escalate Between Saks Global and Its Brand Partners Over New Payment Terms Relations between Saks Global and the thousands of brands it stocks in...

Just for Mom

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Poor Payors: Assessing the Storm Around Saks

The department store operator’s letter to brands is a sign of a growing power imbalance in the wholesale market that increasingly favours big retailers,...

Meta and Ray-Ban Collaborate With Coperni on New Smartglasses

At Paris Fashion Week, Coperni turned heads once again — not just with its futuristic tailoring and sleek silhouettes, but with a surprising tech-forward...

Is ‘Clean’ Fashion About to Have a Moment?

As clean beauty continues to captivate consumers with its focus on natural, skin-friendly ingredients, a new trend is emerging in the fashion world: skin-kind...

Health

Just for Dad

How Fashion Learned to Love The Real Housewives

Absolutely — The Real Housewives may have started as reality TV gold, but now it's a fashion-adjacent powerhouse with major marketing potential. Their transition...

Adoption & Foster Care

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Family

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...