Yes! We’re definitely seeing a shift in how influencer-founded brands are being built now — it’s less about quick hype and more about long-term credibility, community, and actual product quality.
Here’s a caption-style summary you could use:
Today’s influencer-founders aren’t chasing virality — they’re building businesses. With lessons learned from boom-and-bust brands of the past, a new generation is focused on sustainability, storytelling, and substance over splash. #SocialMediaBrands #Influencer2.0