How Fashion Learned to Love The Real Housewives

Absolutely — The Real Housewives may have started as reality TV gold, but now it's a fashion-adjacent powerhouse with major marketing potential. Their transition...
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Fashion Marketers Ditch Clichés on Valentine’s Day

That’s such a refreshing shift, honestly. It’s no longer just about riding the Valentine’s Day or Christmas hype with themed packaging — brands are...

Trump’s Threat to Human Rights in Fashion’s Factories

Dramatic reductions in U.S. foreign development spending are putting immense pressure on the already fragile network of civil society organizations and nonprofits that serve...

Must Read

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Hudson’s Bay to Begin Liquidating Most Stores on Monday

Ontario Court Approves Retailer’s Proposal to Liquidate Stores Amid Restructuring Efforts In a significant development on Friday, an Ontario court approved a proposal from a...

Creating a Dialogue With Consumers Through Connected Products

At BoF VOICES 2024, Michele Casucci — founder and general manager of Certilogo — convened a group of global fashion and luxury leaders to...

Just for Mom

Big Brands Banned Fur. Why Is It Back on the Runway?

In a fashion twist that’s equal parts cozy and cutting-edge, the luxury sector is fully embracing the return of fluffy fashion — but this...

Can Brands Still Make the Case for Sustainable Fashion?

In today’s marketplace, brands promoting sustainability face increasing scrutiny as consumers become more discerning, wary of greenwashing, and increasingly resistant to what they see...

Why Fashion Is Maxing Out on Minimalism

The Row and the Rise of Women-Led Minimalist Brands: A New Wave of Fashion Entrepreneurs The fashion world is witnessing a shift. While the industry...

How Much Does Sneaker Innovation Matter?

Striking the Balance: How Brands Can Make Performance Technology Accessible to Shoppers In today’s world, where innovation and technology evolve at lightning speed, it can...

Health

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Just for Dad

Why Gucci Picked Demna

In a bold and unexpected move, Kering has announced that Demna, the era-defining creative force behind Balenciaga, will take over the reins at Gucci,...

Adoption & Foster Care

Is ‘Clean’ Fashion About to Have a Moment?

As clean beauty continues to captivate consumers with its focus on natural, skin-friendly ingredients, a new trend is emerging in the fashion world: skin-kind...

Family

Will Luxury Watches See a Crypto-Fuelled Comeback?

Bitcoin's latest bull run has sent shockwaves beyond the crypto world — and straight into the luxury market. With the digital currency smashing past...